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Full-Text Articles in Leisure Studies
My Journey To Create A Space For Young Adults To Grow In Community, Chelsea Simmeth
My Journey To Create A Space For Young Adults To Grow In Community, Chelsea Simmeth
Creativity and Change Leadership Graduate Student Master's Projects
This project focuses on the development of a safe space for young adults to come together, create community and engage in activities. There is a gap in college-age students’ ability to find community outside the university. This project focuses on creating a place where they would be able to meet new people, play sports, and board games, and do arts and crafts. The development of marketing strategies, event planning checklists, and locations for holding events are outlined for the Young Adults (YA)- UNITE (Upbeat, New, and Inviting Transformational Environment) program.
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …