Leisure Studies Commons^™

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …

“Vacation, All I Ever Wanted?” A Qualitative Analysis Of Travel Narratives From Interabled Families, Mary Heather Johnson

Electronic Theses and Dissertations

The present study researched and investigated the travel narratives of 13 interabled families through qualitative research methods of thematic and contrapuntal analysis. Participants were parents who have at least one dependent with a disability in their family unit. Theories used to guide this study include narrative theory, family systems theory, and relational dialectics theory. Narrative theory laid the groundwork for understanding how stories function to communicate and construct identity. Family systems theory provided definitions and terms for how to understand dynamics within families. Relational dialectics theory guided the understanding for what tensions are at play for interabled families and how …

Close To Home, Closer To Fun: Bringing Local Customers Back To Metropolis Resort, Kate Burhop

Strategic Communication Master of Arts Thesis Projects

No abstract provided.

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Investigating The Effect Of Using Humorous Threats In Recreation Area Rules Signage To Influence Behavioral Intentions, Jacob Timothy Vargas

Graduate Theses, Dissertations, and Problem Reports

Communicating the importance of rules and warnings to visitors of recreational parks through signage can be difficult. However, it is one of the most important things to keep visitors safe. Oftentimes, these signs use fear of punishment or injury to discourage certain behaviors. According to studies following the Extended Parallel Processing Model (EPPM), using threats can backfire and cause visitors to use maladaptive fear responses to counteract a threat message if the content is too extreme or too psychologically close. Humor is a versatile tool that can be used to grab attention, temper perceptions, and influence decision-making. Comedians like Jon …

A Guide For The Everyday Woman Surfer: How Surf Culture's Patriarchy Marginalizes Ocean Lovers, Alexis S. Di Stefano

Women's, Gender and Queer Studies

Humans are naturally drawn to the water by wind and tide. It is a place of solace that we have a desire to know deeply, yet we have kept one another from experiencing it through biases that perpetuate inequality. White-supremacist hegemony has historically kept communities of color from coastlines, women from lineups, and queer communities from participating in surf culture. As more people from all social groups return to the water through surfing in the 20th century, surf culture needs to adapt to become more inclusive. This paper outlines surf culture's historical transition into whiteness and how female beauty standards …

My Journey To Create A Space For Young Adults To Grow In Community, Chelsea Simmeth

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the development of a safe space for young adults to come together, create community and engage in activities. There is a gap in college-age students’ ability to find community outside the university. This project focuses on creating a place where they would be able to meet new people, play sports, and board games, and do arts and crafts. The development of marketing strategies, event planning checklists, and locations for holding events are outlined for the Young Adults (YA)- UNITE (Upbeat, New, and Inviting Transformational Environment) program.

Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger

Kinesiology and Public Health

Importance: Social media is a pervasive influence in modern society presenting many potential public health implications.

Objective: The purpose of this literature review is to synthesize current research regarding social media and eating disorders.

Methods: Primary research was gathered from Google Scholar and OneSearch database resulting in 7 articles. Articles were examined for common themes.

Results: Common themes found in the resulting research is the prevalence of ‘thinspiration’, gamified content, and overlap of eating disorders with other mental illnesses. Several articles found a significant correlation between social media use and the severity of eating disorder symptoms. …

The Art Of Breaking Up: Ending Romantic Relationships, Emma Salzwedel

Honors Thesis

This thesis reviews research on the most difficult aspect of dating: the breakup. The process of ending a romantic relationship follows a particular pattern which begins when problems begin to arise in the partnership and ends when both individuals have accepted the breakup and received closure. Using various peer-reviewed studies, the literature review deliberates the common predictors of a breakup, common methods of breaking up (and how each is perceived by the other person), common reactions to the breakup based on gender, and finally, the aftermath of the breakup. It is determined that personal and individual relationship factors ultimately decide …

Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen

Senior Projects Fall 2020

The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …

Examining Place Meanings In The Social Media Of The U.S. National Park Service, Camille Marcotte

Graduate College Dissertations and Theses

National parks are important ecological and cultural resources worldwide, and in the United States, many have begun to use social media to guide visitors’ experiences and to communicate about special qualities of place. But, how exactly are social media messages crafted, and how do they attempt to structure viewers’ ideas about national parks? To answer these questions, this study used rhetorical discourse analysis to examine a one-year sample of texts and images from Facebook posts drawn from three large U.S. national parks. Results of this study showed that parks use different stylistic devices and methods of persuasion to make claims …

Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson

Expressive Therapies Capstone Theses

In Western society, having the “ideal” body image and size is a societal issue. It is advertised throughout media outlets that the “ideal” body is what should be desired, and any other body type is “abnormal”. This capstone thesis focused on the effectiveness of dance as therapy and changing the perspectives of all body types, to support and empower all bodies including plus-sized bodies. The use of individual interviews, in an open dialogue model, with a select few members (3) of Soul thru Sole, including the CEO of the dance company; which focuses on empowering women no matter their age, …

Making It Pay To Be A Fan: The Political Economy Of Digital Sports Fandom And The Sports Media Industry, Andrew Mckinney

Dissertations, Theses, and Capstone Projects

This dissertation is a series of case studies and sociological examinations of the role that the sports media industry and mediated sport fandom plays in the political economy of the Internet. The Internet has structurally changed the way that sport fans access sport and accelerated the processes through which the capitalist actors in the sports media industry have been able to subsume them. The three case studies examined in this dissertation are examples of how digital media technologies have both helped fans become more active producers and consumers of sports and made the sports media industry an integral and vanguard …

Ya No Tengo Vecinos: Local Understandings Of Neighborhood Change In Cusco, Peru, Kalyn Finnell

Architecture and Planning ETDs

This thesis involves the San Blas neighborhood in the Historic Center of Cusco, Peru. It aims to better understand local effects of the changes that San Blas has undergone since the 1990s and to explore possibilities related to improving the qualities of life of long-term residents (vecinos) who have lived in San Blas for at least two generations. It has two principal objectives: 1) Make recommendations to present to various public and private entities who have a presence and influence over the San Blas neighborhood to improve the likelihood that vecino demands are heard, 2) Illuminate the ways that vecinos …

On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings

Theses and Dissertations--Community & Leadership Development

Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …

Communities In (Digital) Space: Creating Networks For Daily Living Through Pervasive Media, Jamie Lynn Henthorn

English Theses & Dissertations

Studies of online communities often focus either on communities that produce texts or the texts with which individuals engage. This dissertation examines online communities that practice in ongoing activities, in their leisure time, often with no end goal of producing any final text. Through interviews, surveys, and community forum analysis of running, gaming, and translation communities, this study finds that place and everyday habits factor heavily into the ways that sustained online communities structure their work. “Place” can have several meanings within this context, including the communities valuing specific locations or working with specific individuals because of where they live. …

The Future Of Arabic Music: No Sound Without Silence, Nesma Magdy Khodier Vcuq

Theses and Dissertations

For centuries, Arabic music has been intrinsically linked to Arab culture and by extension bonded to the environmental landscape of the region, reflecting their emotions, moods, and behaviors. Numerous technological advancements in the latter half of the twentieth century, have greatly affected the rich legacy of Arabic music, significantly impacting the natural progression of traditional Arabic musical genres, scales, and instrumentation.

This thesis serves as an introduction to generative methods of music production, specifically music generated through gestures. Through generative music, and its unique ability to map gestures to different musical parameters, music can be produced using computer algorithms.

The …

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

From Fandom To Franchise: Generational Discourse Among Fans And Producers, Nicholas C. Benson

Communication & Theatre Arts Theses

Generational discourse surrounding fandom has been an understudied area of media studies. Using Disney's TRON franchise as a case study, this thesis looks at that discourse as it exists in two areas. The first chapter draws on interviews with several actual TRON fans and looks at how the concept of generation is imagined within the TRON fan community. The second chapter draws from promotional interviews done with TRON creator Steven Lisberger to analyze the way the concept of generation functions within the decision making practices and formation of career capital within Hollywood. Ultimately, this paper concludes that the concept of …

Crosswords At A Crossroad: The Puzzle Turns 100. What Is The Clue To Its Survival?, Lynn J. Feigenbaum

Institute for the Humanities Theses

Celebrating the 100th anniversary of the crossword on Dec. 21, 2013 will be a dedicated, demanding and outspoken following – an online community that may be the key to its future as a popular American pastime. The crossword puzzle has always had a tight-knit core of fans, even in its earliest years. But, for the most part, doing a crossword was a solitary pursuit. That has changed with the advent of a burgeoning fan community on the internet, a virtual community of crossword enthusiasts. It is not far-fetched to regard the saga of the crossword as a microcosm of modern …