Leisure Studies Commons^™

Examining Place Meanings In The Social Media Of The U.S. National Park Service, Camille Marcotte

Graduate College Dissertations and Theses

National parks are important ecological and cultural resources worldwide, and in the United States, many have begun to use social media to guide visitors’ experiences and to communicate about special qualities of place. But, how exactly are social media messages crafted, and how do they attempt to structure viewers’ ideas about national parks? To answer these questions, this study used rhetorical discourse analysis to examine a one-year sample of texts and images from Facebook posts drawn from three large U.S. national parks. Results of this study showed that parks use different stylistic devices and methods of persuasion to make claims …