Leisure Studies Commons^™

Investigating The Effect Of Using Humorous Threats In Recreation Area Rules Signage To Influence Behavioral Intentions, Jacob Timothy Vargas

Graduate Theses, Dissertations, and Problem Reports

Communicating the importance of rules and warnings to visitors of recreational parks through signage can be difficult. However, it is one of the most important things to keep visitors safe. Oftentimes, these signs use fear of punishment or injury to discourage certain behaviors. According to studies following the Extended Parallel Processing Model (EPPM), using threats can backfire and cause visitors to use maladaptive fear responses to counteract a threat message if the content is too extreme or too psychologically close. Humor is a versatile tool that can be used to grab attention, temper perceptions, and influence decision-making. Comedians like Jon …