Leadership Studies Commons^™

The Word Made Digital: Leveraging Artificial Intelligence To Increase Bible Engagement, Henry Lee Jackson Iii

Doctoral Dissertations and Projects

The purpose of this descriptive study was to understand whether a relationship exists between an individual's behavioral intention to use a Bible-based chatbot that leverages AI to create human-like engagement with Scripture and the constructs of performance expectancy, effort expectancy, perceived enjoyment, and perceived risk, controlling for gender, age, and experience among registered users of the Inductive Bible Study App. Data was collected through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), multi-group analysis (MGA), and homogeneity-of-slopes analysis of covariance (ANCOVA). While this quantitative descriptive study validated the correlation between each of the four reflective …