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Full-Text Articles in Leadership Studies
Sticky Situations: Understanding The Law And Life, Krystal Banks
Sticky Situations: Understanding The Law And Life, Krystal Banks
National Youth Advocacy and Resilience Conference
Law and life go hand in hand. Understanding the law and how it connects to life can be an effective tool in teaching youth and adults the value of making good decisions when it comes to life and the law. Sticky Situations places real-world situations in the context of learning how to apply the law and effectively respond to life's sticky situations.
Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Association of Marketing Theory and Practice Proceedings 2023
ABSTRACT
The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.