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- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (2)
- 4.01 Leadership development (in communications) (1)
- 4.02 Communications in industry (1)
- 4.10 Message development/testing (1)
- 4.11 Issues management (1)
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- 4.13 Public opinion (1)
- 7.00 RESEARCH/MANUSCRIPT TYPE (1)
- 7.02 Empirical-analytic methods (1)
- Attitudes (1)
- Audience segmentation (1)
- Communication channel preference (1)
- Content Analysis (1)
- Delphi (1)
- Descriptive (1)
- Expert (1)
- Expertise (1)
- GM food (1)
- Information sources (1)
- Leadership (1)
- Opinion leader (1)
- Opinion leaders (1)
- Perceptions (1)
- Personal growth (1)
- Professional development (1)
- Rubric (1)
Articles 1 - 4 of 4
Full-Text Articles in Leadership Studies
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Journal of Applied Communications
This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …
Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation, Kevan W. Lamm, Abigail Borron, Jessica Holt, Alexa J. Lamm
Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation, Kevan W. Lamm, Abigail Borron, Jessica Holt, Alexa J. Lamm
Journal of Applied Communications
For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite the accepted importance of communicating with opinion leaders as a means to cascade information to opinion leaders’ networks of influence there have been few empirical studies specifically examining agricultural and natural resource opinion leader communication channel preferences, particularly from an audience segmentation perspective. The results reported in the study capitalize on previous research data examined from a unique perspective. Specifically, communication channel preferences were analyzed according to opinion leader self-reported demographic categories serving as audience segments. Associations between sex, …
Perceptions And Attitudes: Analyzing Opinion Leaders In Relation To Genetically Modified Foods, Levy G. Randolph Ii, Joy N. Rumble, Hannah S. Carter
Perceptions And Attitudes: Analyzing Opinion Leaders In Relation To Genetically Modified Foods, Levy G. Randolph Ii, Joy N. Rumble, Hannah S. Carter
Journal of Applied Communications
Controversial issues in agriculture arise, and it falls on opinion leaders to disseminate information to their networks and the public. Agriculturalists are often blamed for not taken consumers’ concerns into consideration. This study sought to add to previous research by identifying the current perceptions of Florida agricultural leaders toward GM food, what percentage of them identify as opinion leaders with respect to GM food, and what they identify as sources of information regarding GM food. Through an online survey, the trust and attitudes towards GM foods and science, of agricultural leaders who participated in the Wedgworth Leadership Institute, were measured …
The Leadership Gap: What Gets Between You And Your Greatness, Stacey F. Stearns
The Leadership Gap: What Gets Between You And Your Greatness, Stacey F. Stearns
Journal of Applied Communications
A review of The Leadership Gap: What Gets Between You and Your Greatness, by Lolly Daskal.