Leadership Studies Commons^™

Perceptions And Attitudes: Analyzing Opinion Leaders In Relation To Genetically Modified Foods, Levy G. Randolph Ii, Joy N. Rumble, Hannah S. Carter

Journal of Applied Communications

Controversial issues in agriculture arise, and it falls on opinion leaders to disseminate information to their networks and the public. Agriculturalists are often blamed for not taken consumers’ concerns into consideration. This study sought to add to previous research by identifying the current perceptions of Florida agricultural leaders toward GM food, what percentage of them identify as opinion leaders with respect to GM food, and what they identify as sources of information regarding GM food. Through an online survey, the trust and attitudes towards GM foods and science, of agricultural leaders who participated in the Wedgworth Leadership Institute, were measured …