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Articles 1 - 3 of 3
Full-Text Articles in Leadership Studies
Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Association of Marketing Theory and Practice Proceedings 2023
ABSTRACT
The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.
Global Engagement News, Georgia Southern University
Global Engagement News, Georgia Southern University
Global Engagement News
German-American Celebration in Savannah
Global Engagement News, Georgia Southern University
Global Engagement News, Georgia Southern University
Global Engagement News
2018 Guest Speaker Candace Doby Talks on Traveling Abroad