Leadership Studies Commons^™

Predictive Modeling Of Alumni Donors: An Engagement Model For Fundraising In Postsecondary Education, Nicholas Rau

Dissertations, 2014-2019

Postsecondary education institutions only have a limited amount of time and resources to direct at acquiring new donors for private funding and support. More research is needed to better understand why an individual chooses to give, and to utilize that understanding to create an improved, more informed practice of donor acquisition. By using the National Survey of Student Engagement (NSSE), student engagement and alumni activity are explored as possible determinants in predicting donors. Further testing of this predictive model via utilizing a telefund calling center to solicit individuals allows for testing of differential scripts when speaking with alumni. This study …