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Full-Text Articles in Leadership Studies
Social Media Marketing: How Social Media Has Impacted The Gender Differences That Exist Amongst Sports Fans, And Its Effect Of Marketers, Timothy French
Social Media Marketing: How Social Media Has Impacted The Gender Differences That Exist Amongst Sports Fans, And Its Effect Of Marketers, Timothy French
Professional Projects
This professional research study accessed the current relationship between season ticket holders of Marquette University men’s college basketball team and usage of social media. A survey was created based on a modification of the Sport Spectator Identification Scale (or SSIS) as well as the Sport Fandom Questionnaire (or SFQ), and included specific questions related to the individual’s demographics, social media usage, and experience attending collegiate basketball games. Despite the fact that females are continuing to have an increasing presence in the vast world of sports, marketers and organizations continue to place a strong focus on the needs, interests, and desires …