Leadership Studies Commons^™

Demystifying The Qualitative Coding Process: Insights From A Rookie, Scott Sandok

The Interactive Journal of Global Leadership and Learning

The coding process is mysterious and terrifying for those new to qualitative methods. The existing guides are either highly theoretical and abstract or incredibly detailed and nuanced. Subjectivity and flexibility, strengths of qualitative coding, are challenging for those new to the process. This article is intended for the new researcher who desires coding examples and the intuition associated with each decision. Offering details on subjective decisions encountered by a rookie researcher moves away from abstract theoretical examples to practical applications and decisions that need to be made by the qualitative researcher.