Spatial Science Commons^™

Utilization Of Machine Learning Algorithms To Support Retail Chain Store Location Decisions, Petr Grin

Dissertations and Theses @ UNI

Businesses use GIS software to build spatial business models to have possibility to analyze customers, competitors or markets not only in terms of finance, but also in terms of their behavior in space. Specifically, geomarketing methods are used to maximize profit when searching for places to open new factories, shops, restaurants, or expand chain of cafes. The main geomarketing approach is to identify the optimal location based on socio-economic data, as well as on the criteria that are necessary for this type of business (suitability model).

Traditionally the Maxent model, a type of an ecological niche model (ENM), is used …