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Full-Text Articles in Human Geography
Place, Sport And Globalization: Making Sense Of La Marca Barça, Hunter Shobe
Place, Sport And Globalization: Making Sense Of La Marca Barça, Hunter Shobe
Geography Faculty Publications and Presentations
The case of Football Club (FC) Barcelona provides a compelling case for
examining the impact of globalization on the place/identity role of football
clubs. FC Barcelona has deep historical connections to Barcelona and
Catalonia. These connections were de-emphasized by the clubs leadership
under Josep Lluís Núñez (1978-2000) and Joan Gaspart (2000-2003) and
promoted again by Joan Laporta and his directors (elected in 2003). At the
same time, under Laporta, FC Barcelona has developed into a successful
global brand. How are we to understand this renewed focus on the local and
national discourses of place while the team is simultaneously promoted …