Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Human Geography
Cultural Icons And Urban Development In Asia: Economic Imperative, National Identity, And Global City Status, Lily Kong
Research Collection School of Social Sciences
Global cities are characterized by the multiplicity of flows that they are implicated in - flows of people, goods, services, ideas, and images. Yet, global cities do not derive their status only on the basis that they are networked nodes. They also require particular forms of cultural capital. Cities with global aspirations have thus increasingly recognized the need to accumulate cultural capital, for which one means is to create new urban spaces, in particular, new cultural urban spaces (e.g. grand theatres, museums, libraries). These often monumental structures are intended to support a vibrant cultural life, in order to attract and …
Marketing The Chinese Dream Home: Gated Communities And Representations Of The Good Life In (Post-)Socialist Shanghai, Choon-Piew Pow, Lily Kong
Marketing The Chinese Dream Home: Gated Communities And Representations Of The Good Life In (Post-)Socialist Shanghai, Choon-Piew Pow, Lily Kong
Research Collection School of Social Sciences
This paper examines the advertising themes and rhetoric that have been assembled in the place-marketing of Shanghai's newly built gated communities. We demonstrate how place-marketing strategies, in this case selling the Chinese dream home, draws upon specific landscape meanings and values that are embedded in Chinese/ Shanghainese history, even as symbolic and cultural capital from the contemporary scene also exert their influences. Collectively, these representations of the good life both reflect and reinforce the exclusivist housing aspirations and privatist visions of middle-class residents of gated communities in contemporary Shanghai. While advertisements do not always achieve the outcomes that property developers …