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Sustainability Perceptions In The Brewing Industry: Regional/Regional Craft, Microbreweries And Brewpubs, William B. Pierson
Sustainability Perceptions In The Brewing Industry: Regional/Regional Craft, Microbreweries And Brewpubs, William B. Pierson
Symposium of Student Scholars
The purpose of this study is to identify sustainability perceptions within the US brewing industry. In 2014, we disseminated an online survey to all regional/regional craft breweries, microbreweries and brewpubs as identified by the Brewer's Association, 2012 (http://www.brewersassociation.org/). We employed statistical analysis to determine if there was a significant difference among the three categories of breweries found in urban and urban clusters regarding their self-assessment of sustainability. Findings indicate that regional/regional craft breweries and microbreweries tend to score higher in their self-assessment when compared to brewpubs.