Geographic Information Sciences Commons^™

Understanding Map Reading With Eye Motion Tracking, Luke Freiler

Symposium of Student Scholars

Digital maps have become an integral part of people’s daily lives, helping to convey numerous kinds of vital information. As the popularity of digital maps has increased, the ways that they are both created and understood have evolved. This project’s goal is to analyze how people view and interpret digital maps and in turn gain a better understanding of how to create more impactful maps. Digital maps are used differently from physical maps, and therefore require different approaches to their creation.

Eye tracking hardware and software from Pupil Labs was used to record students while viewing a series of maps. …