Geography Commons^™

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …

Co-Operative Marketing Structures In Rural Tourism: The Irish Case, Catherine Gorman

Books / Book chapters

It is recognised that co-operative practises amongst tourism providers creates competitive advantage through utilising and sharing resources. This leads to efficiencies and more effective provision of a valued experience for the visitor. This chapter explores the co-operative practises being utilised by three groups operating within the rural tourism sector in Ireland. It identifies barriers to co-operation and summates that frequent communication and evident benefits are key considerations in implementing an effective co-operative approach.