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Agricultural and Resource Economics

University of Nebraska - Lincoln

Consumer choice

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Us Consumer Identification Of The Health Benefits Of Dietary Fiber And Consideration Of Fiber When Making Food Choices, Christopher Gustafson, Devin J. Rose Jun 2022

Us Consumer Identification Of The Health Benefits Of Dietary Fiber And Consideration Of Fiber When Making Food Choices, Christopher Gustafson, Devin J. Rose

Department of Agricultural Economics: Faculty Publications

The purposes of this study were to (1) determine beliefs in the health benefits of dietary fiber, an under-consumed nutrient of public health concern, and (2) determine the relationship between beliefs about dietary fiber and consideration of fiber when making food choices. We conducted a nationally representative within-subject randomized online survey of 42,018 US primary shoppers in May–June 2021. Participants selected health benefits they believed were associated with consumption of fiber from a list of six benefits recognized by the Food and Drug Administration (FDA), one indirect benefit, and one unrelated benefit. Respondents then indicated which nutrients, if any, they …