Food Studies Commons^™

Consumer Perceptions Of Food Safety And Preferences For Food Safety Interventions, Kofi Britwum

Department of Agricultural Economics: Dissertations, Theses, and Student Research

This dissertation consists of three essays that investigate consumers’ response to technologies that mitigate food safety risks: cattle vaccines against E. coli and direct-fed microbials.

The first essay examines the influence of information framing and issue involvement on perceptions of the two food safety technologies. This essay also examines the role of issue involvement on food safety perceptions. A hypothetical survey which includes six information treatments was developed, and targeted a representative, random sample of U.S consumers. Participants were exposed to general information about E. coli and the two food safety technologies, a gain-framed message, a loss-framed message, a media …