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Full-Text Articles in Food Studies
Alternative Production Practices And The Role Of Consumer Choice: Willingness-To-Pay Analyses, Amanda P. Wecker
Alternative Production Practices And The Role Of Consumer Choice: Willingness-To-Pay Analyses, Amanda P. Wecker
MSU Graduate Theses
Production choice is often viewed as driven by the resources and methods known to the producers. However, recent discussions focus on the other factors leading to production choice such as consumer preference, measured by factors such as willingness to pay (Tait, Saunders, Guenther, and Rutherford, 2016). This study evaluates the role of diet preference and age in driving a consumer’s willingness to pay for food produced with specific method. The data analyzed are from the 2016 U.S. Lifestyles of Health and Sustainability (LOHAS) Consumer survey. A total of 1042 individuals were asked whether they were willing to pay 10% more …
Are Consumers Willing To Pay More For Sustainable Products? A Study Of Eco-Labeled Tuna Steak, Guzhen Zhou, Wuyang Hu, Wenchao Huang
Are Consumers Willing To Pay More For Sustainable Products? A Study Of Eco-Labeled Tuna Steak, Guzhen Zhou, Wuyang Hu, Wenchao Huang
Agricultural Economics Faculty Publications
A high demand for seafood leads to overfishing, harms the long-term health of seafood stocks, and threatens environmental sustainability in oceans. Sustainability certification is one of the major sustainability movements and is known as eco-labeling. For instance, in the tuna industry, leading tuna brands have committed to protecting sea turtles by allowing the tracing of the source of their tuna “from catch to can.” This paper relies on an Internet survey on consumers from Kentucky conducted in July 2010. The survey investigates household-level tuna steak (sashimi grade) consumption and examines consumer preferences for eco-labeling (“Certified Turtle Safe” (CTS) in this …