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Articles 1 - 6 of 6
Full-Text Articles in Economics
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
UNLV Theses, Dissertations, Professional Papers, and Capstones
The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …
Three Essays On Opacity, Corporate Governance, And Credit Ratings, Yiwen Gu
Three Essays On Opacity, Corporate Governance, And Credit Ratings, Yiwen Gu
Graduate Theses and Dissertations
In the first essay, utilizing a more recent and expanded 20-year sample 1991-2010 of dual-rated bonds issued, I confirm Morgan's (2002) finding that banks are relatively more opaque than nonbanks. The likelihood of a rating split is higher, and the magnitude of the rating gap is larger, for banks than nonnbanks. Moreover, rating agency disagreements are more significant for banks with relatively higher loan and trading securities holdings and maintain lower capital, and for banks engaged in mortgage securitization. Importantly, I find that rating agency disagreements reflect market proxies of information uncertainty. Further, opacity makes external financing more costly. Equity …
Marketing Margins Of Strawberries 2006-2010 Shipping Point-Terminal-Retail Price, Matej Mikle Barat
Marketing Margins Of Strawberries 2006-2010 Shipping Point-Terminal-Retail Price, Matej Mikle Barat
Graduate Theses and Dissertations
This thesis examines vertical price relationships for fresh strawberries. Specifically, the focus is on three stages of the vertical chain. The first stage is the shipping point. Shipping points represent major strawberry production regions and are the closest price point to the farm. The second stage is the terminal market. Terminal markets are wholesale markets in major US cities. The third stage is the retail level. Retail level prices are measured as average supermarket prices in the same cities for which terminal market prices are available. Using weekly data, markup equations are estimated from upstream to downstream levels of the …
Impact Of Agricultural Profitability, Productivity And Interest Rate On Farmland Value For Selected U.S. And Slovak States, Maria Majerhoferova
Impact Of Agricultural Profitability, Productivity And Interest Rate On Farmland Value For Selected U.S. And Slovak States, Maria Majerhoferova
Graduate Theses and Dissertations
This thesis examines agricultural factors which may have impact on agricultural land values. Based on theory, three primary factors are considered to have an impact on land value: agricultural productivity, agricultural profitability and interest rate. The study is of two countries: the US, where data are from 16 states and Slovakia with 6 states. The ten-year period from 2000 until 2009 is used in the analysis. A capitalization model is used to estimate the relationship between agricultural productivity, profitability and interest rate and land value. Three types of agricultural land are used: cropland and its value in relationship with crops, …
The Present And Future Of Game Theory, Martin Shubik
The Present And Future Of Game Theory, Martin Shubik
Cowles Foundation Discussion Papers
A broad nontechnical coverage of many of the developments in game theory since the 1950s is given together with some comments on important open problems and where some of the developments may take place. The nearly 90 references given serve only as a minimal guide to the many thousands of books and articles that have been written. The purpose here is to present a broad brush picture of the many areas of study and application that have come into being. The use of deep techniques flourishes best when it stays in touch with application. There is a vital symbiotic relationship …