Economics Commons^™

Graduating Greener: Analysis Of A Non-Price Intervention To Encourage Pro-Environmental Behavior Among College Students, Jillie Santos

Honors Theses

According to the Yale Program on Climate Communication, a majority of Americans report worrying about climate change, yet the proportion of Americans who discuss climate change often with friends and family is around half of the worried percentage. This discrepancy illustrates a habit of climate avoidance and climate inaction. Drawing upon psychology and human-centered design, I assisted Dr. Michael A. Smyer in developing Graduating Greener, a workshop aimed at disrupting climate avoidance and promoting pro-environmental behavior through a sequence of social, environmentally-based activities. In this thesis, I investigate concepts from the field of behavioral economics which inform and align with …