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All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Willingness to pay

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Full-Text Articles in Economics

The Organic Wheat Market: Three Essays On Pricing, Consumer Segments, And The Importance Of Labels, Tatiana Drugova May 2019

The Organic Wheat Market: Three Essays On Pricing, Consumer Segments, And The Importance Of Labels, Tatiana Drugova

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This dissertation aims to address issues related to supply and demand of organic wheat either as a commodity or contained in the final consumer products. Objectives for the first essay are to evaluate organic wheat price and premium risk, how it affects the profitability of organic wheat production, and examine whether hedging and forecasting can be used to manage the organic wheat price risk. A side objective is to apply and evaluate several data imputation methods to recover missing organic wheat price observations. Objectives for the second essay are to identify “very likely,” “likely,” and “unlikely” consumers of organic wheat …


The Effect Of "Drought Tolerant" Labeling On Consumers' Preferences And Willingness To Pay For Ornamental Plants, Susanne Tábara Cenador May 2019

The Effect Of "Drought Tolerant" Labeling On Consumers' Preferences And Willingness To Pay For Ornamental Plants, Susanne Tábara Cenador

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Utah’s water resources are endangered by low rainfall rates, high per capita water consumption and a strong projected increase of residents. The irrigation of ornamental plant landscaping is estimated to account for 60% of residential water use, and is, therefore, a target of education programs in the effort to promote water conservancy. The water-wise “Yellow Tag” program developed by the Utah Division of Water Resources seeks to provide retail nurseries with free tags for labeling plants which are considered low water use with the objective of promoting water conservation. The objective of this study is to determine consumer preferences for …