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Full-Text Articles in Economics
The Spillover Effect Of Marketing Discolored Beef On Consumer Preferences For Nondiscolored Beef, Ryan Feuz, F. Bailey Norwood, Ranjith Ramanathan
The Spillover Effect Of Marketing Discolored Beef On Consumer Preferences For Nondiscolored Beef, Ryan Feuz, F. Bailey Norwood, Ranjith Ramanathan
Applied Economics Faculty Publications
Consumers prefer bright, cherry-red retail beef. Retailers often mark down the price of discolored beef for quick sale. However, following this practice could result in a net loss of revenue if consumer willingness to pay (WTP) for nondiscolored beef is negatively affected by the presence of discolored beef in the consumer choice set. Through a hypothetical online survey and a controlled in-person experiment, we determine that marketing discolored beef together with nondiscolored beef increases most consumers’ evaluation of, but not their WTP for, nondiscolored beef.
The Organic Wheat Market: Three Essays On Pricing, Consumer Segments, And The Importance Of Labels, Tatiana Drugova
The Organic Wheat Market: Three Essays On Pricing, Consumer Segments, And The Importance Of Labels, Tatiana Drugova
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
This dissertation aims to address issues related to supply and demand of organic wheat either as a commodity or contained in the final consumer products. Objectives for the first essay are to evaluate organic wheat price and premium risk, how it affects the profitability of organic wheat production, and examine whether hedging and forecasting can be used to manage the organic wheat price risk. A side objective is to apply and evaluate several data imputation methods to recover missing organic wheat price observations. Objectives for the second essay are to identify “very likely,” “likely,” and “unlikely” consumers of organic wheat …
The Effect Of "Drought Tolerant" Labeling On Consumers' Preferences And Willingness To Pay For Ornamental Plants, Susanne Tábara Cenador
The Effect Of "Drought Tolerant" Labeling On Consumers' Preferences And Willingness To Pay For Ornamental Plants, Susanne Tábara Cenador
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
Utah’s water resources are endangered by low rainfall rates, high per capita water consumption and a strong projected increase of residents. The irrigation of ornamental plant landscaping is estimated to account for 60% of residential water use, and is, therefore, a target of education programs in the effort to promote water conservancy. The water-wise “Yellow Tag” program developed by the Utah Division of Water Resources seeks to provide retail nurseries with free tags for labeling plants which are considered low water use with the objective of promoting water conservation. The objective of this study is to determine consumer preferences for …
Measuring The Value Of Plastic And Reusable Grocery Bags, Jarod Dunn, Arthur J. Caplan, Ryan Bosworth
Measuring The Value Of Plastic And Reusable Grocery Bags, Jarod Dunn, Arthur J. Caplan, Ryan Bosworth
Arthur J. Caplan
Using data from an online survey of grocery store customers in Logan, Utah, we estimate the marginal effects on willingness to pay (WTP) for continued use of plastic grocery bags, and the marginal effects on willingness to accept (WTA) for switching to reusable grocery bags. We find both non-parametric and parametric evidence suggesting that individuals respond quite dramatically to moderate plastic-bag tax rates and reusable-bag subsidy rates. All else equal, older and lower-to-middle income individuals, as well as larger-sized households, are more likely to switch to using reusable bags exclusively when faced with a tax on plastic bags. Lower-to-middle income …