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Effect Of Nutrition Merchandising And Consumer Preferences On Willingness To Pay For Local Tomatoes And Strawberries In Kentucky And Ohio, Lyudmyla Kompaniyets
Effect Of Nutrition Merchandising And Consumer Preferences On Willingness To Pay For Local Tomatoes And Strawberries In Kentucky And Ohio, Lyudmyla Kompaniyets
Theses and Dissertations--Agricultural Economics
This project investigates the impacts of nutrition merchandising on consumers’ willingness to pay for local tomatoes and strawberries. The data come from survey of Kentucky and Ohio residents in June 2011. Two thousand one hundred twelve individuals from Kentucky and Ohio were surveyed, to find out the impact of selfawareness of health benefits and health benefits information on their willingness to pay. The consumers were offered one of the three survey versions. The versions varied by how much nutrition information was provided to the consumer related to both strawberries and tomatoes – otherwise identical. A had the most, B had …
Consumer Demand For Quality: Major Determinant For Agricultural And Food Trade In The Future?, Julie Caswell
Consumer Demand For Quality: Major Determinant For Agricultural And Food Trade In The Future?, Julie Caswell
Julie Caswell
The impact of consumer demand for quality on the agricultural and food system is an increased emphasis on quality differentiation but not all in the direction of upgrading quality. The more elite market segments are thriving and reaching growing numbers of consumers but the basic price/quality markets remain strong. Most recent economic studies find that consumers are willing to pay for food safety and other quality attributes, and for information about them. The magnitude of the valuations varies by food product, attribute, country, and study design. This literature and a case study of genetically modified foods suggest that consumer demand …
Consumer Demand For Quality: Major Determinant For Agricultural And Food Trade In The Future?, Julie Caswell
Consumer Demand For Quality: Major Determinant For Agricultural And Food Trade In The Future?, Julie Caswell
Julie Caswell
The impact of consumer demand for quality on the agricultural and food system is an increased emphasis on quality differentiation but not all in the direction of upgrading quality. The more elite market segments are thriving and reaching growing numbers of consumers but the basic price/quality markets remain strong. Most recent economic studies find that consumers are willing to pay for food safety and other quality attributes, and for information about them. The magnitude of the valuations varies by food product, attribute, country, and study design. This literature and a case study of genetically modified foods suggest that consumer demand …