Economics Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Hemp In The United States: An Analysis Of Policy And Consumption, Amanda Falkner

Graduate College Dissertations and Theses

As highlighted by its history, the association between hemp and marijuana has proven to be a barrier to success for industrial hemp production for decades. Once a prevalent agricultural crop in the United States, prohibitive legislation discouraged its production and formally made hemp an illegal crop in 1970. Consequently, hemp and its myriad applications remained underutilized by the United States for over forty years. It wasn’t until the 2014 Farm Bill that hemp production was reintroduced as an option for farmers. This hemp hiatus has created the need for interdisciplinary research in order for the market for the crop to …

Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum

CMC Senior Theses

For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …

Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller

Pomona Senior Theses

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

Consumer Surplus And Economic Rent Estimates Of Recreation Value: An Empirical And Theoretical Comparison, Eric R. Meale

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The consumer surplus and economic rent methods of resource valuation were applied to boating recreation in Utah. Total consumer surplus and economic rent values were estimated for twenty-four boating sites. These values incorporate the relationship existing between the variable use cost and the units of activity associated with the site.

Data were collected by a mail survey directed to boaters during the 1973 boating season. Approximately 1,408 questionnaires were analyzed. Additional data were collected from the Utah Division of Parks and Recreation.

Economic rent and consumer surplus were compared by using a common mathematical model and empirical observation. The concepts …