Economics Commons^™

时尚报刊、广告与当代中国消费意识形态, Qili Lei

Theses & Dissertations

本论文针对 1990 年代以来中国社会在经济文化方面的巨大改变，归纳并指出一种新的“消费意识形态”在中国业已历史地形成并取代日渐式微的传统 意识形态，成为宰制当代中国社会的主导力量。论文批判地回顾了1949 年以后中国大陆语境中意识形态涵义的历史嬗变，以四个具有典型意义的时尚报刊和广告案例、广告事件为例，从不同侧面解析了广告形象以及广告产业如何作为 中介与以时尚报刊为代表的文化工业一起，参与当代中国“消费意识形态”建 构的社会过程。

论文通过对“消费意识形态”所遮蔽的当代中国社会问题的揭示，对“消费意识形态”在当代中国社会发生影响的深度和广度的阐释，回应了九十年代以来在中国思想界有较大影响的“后六·四”文化论争中的一些重要问题，展现了文化研究在中国大陆介入现实社会思考和批判的可能空间。

An Analysis Of Student Credit Card Debt Determinants And Factors, James Paton

Masters Theses

The Permanent Income Hypothesis (PIH) derived by Milton Friedman in 1957 states that individuals will base their current consumption on what they consider to be their "normal income." Normal income is derived by the individual's current and expected future income.

Credit cards have become prevalent among college campuses. Credit card issuers seek out students because of market saturation and the idea that students, are generally in independence limbo; still being supported by parents, yet regarded as legal adults.

This study seeks to find if the PIH is valid amongst college students by using student credit card debt as a sort …