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Social Influence and Political Communication Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social Influence and Political Communication
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Montview Journal of Research & Scholarship
What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …
Coronavirus Communication: Interaction Of Church, State, And Constitution In The Pandemic Environment, Valeriia Manchak
Coronavirus Communication: Interaction Of Church, State, And Constitution In The Pandemic Environment, Valeriia Manchak
Helm's School of Government Conference - American Revival: Citizenship & Virtue
This paper investigates the response to Covid-19 by examining the communication problem between the government and religious institutions. During the outbreak, some faith-based organizations used religion-abetted value judgments which affected viral spread (Whitehead and Perry 2020). Religious institutions can also inspire people to be supportive while the world endures hard times. (Wildman, Bulbulia and et al. 2020). This paper will explain where churches have contributed to the challenges of dealing with the COVID virus and provide recommendations for the better response (Wildman, Bulbulia and et al. 2020). This paper also discusses where the government violated constitutional rights and how to …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …