Open Access. Powered by Scholars. Published by Universities.®
Social Influence and Political Communication Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social Influence and Political Communication
Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley
Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley
Masters Theses
American political rhetoric is characterized by a synthesis of contradictory idealistic and pragmatic elements, both of which are necessary if there is to be convincing persuasion. The way in which politicians rhetorically approach this dichotomy is significant, however, current studies on the topic are limited to presidential discourse. There is little research on this topic in other settings such the United States House of Representatives. This criticism analyzes John Boehner's congressional rhetoric in the idealistic-pragmatic dichotomy. The critical method utilized is Richard Weaver's four forms of argument-genus, similitude, consequence, and circumstance. Eight speeches of John Boehner, four from his position …
Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada
Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada
Masters Theses
This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …