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Articles 1 - 3 of 3
Full-Text Articles in Publishing
Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr
Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr
Library Philosophy and Practice (e-journal)
Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …
Promoting The Bc Digital Commons: For And By The Community, Ady Dewey
Promoting The Bc Digital Commons: For And By The Community, Ady Dewey
Strategic Public Relations Projects
The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.
The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal
Publications and Research
Dominican-descended people are one of the most dynamic Caribbean and Latin American ethnic and cultural communities in the United States. Whether in the Dominican Republic or as members of a transnational community, the Dominican population has a long and rich history of challenging the powers that be, confronting unjust acts, and opposing oppressive laws within the communities they inhabit through their civic engagement. This paper addresses one question: As Dominican society and the world have evolved, what has been the role of U.S.-based online media in sustaining, disseminating, and rescuing the long tradition of civic involvement and struggle exemplified by …