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What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla
What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla
Emerson Authors, Researchers, & Creators
Online fiction platforms like Wattpad, Tapas, Choices, and Episode have created new models of digital storytelling that serve billions of readers a month who access the content through apps and websites. Through a free-to-read (F2R) model these platforms offer access to thousands of online prose narratives. Instead of requiring money upfront for access, they have found a way to monetize narrative through ad-supported serialization and paywalls. Some companies have also begun to offer reader customization through microtransactions similar to those in the mobile game world. This paper examines how these platforms are using the F2R model to create a compelling …
The Hollowed-Out Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore, John Rodzvilla
Emerson Authors, Researchers, & Creators
Amazon is considered the world’s largest bookstore but what kind of books hide on the ‘darkest’ digital shelves? By looking beyond the new titles and best-sellers, this paper finds evidence of a wasteland of titles composed of content-free titles, corrupted reprints, and dangerous misinformation. Changes to publishing in the twenty-first century and the pressure of the market on Amazon can help to explain how this wasteland formed, but this paper also explores how this wasteland provides for specific audiences who live in their own cultural bubbles.