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Full-Text Articles in Publishing

What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla Oct 2023

What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla

Emerson Authors, Researchers, & Creators

Online fiction platforms like Wattpad, Tapas, Choices, and Episode have created new models of digital storytelling that serve billions of readers a month who access the content through apps and websites. Through a free-to-read (F2R) model these platforms offer access to thousands of online prose narratives. Instead of requiring money upfront for access, they have found a way to monetize narrative through ad-supported serialization and paywalls. Some companies have also begun to offer reader customization through microtransactions similar to those in the mobile game world. This paper examines how these platforms are using the F2R model to create a compelling …


The Identification Of Representation Gaps In Diverse Us Children's Picture Books, Alena Rivas Jun 2023

The Identification Of Representation Gaps In Diverse Us Children's Picture Books, Alena Rivas

Book Publishing Final Research Paper

This paper addresses this research question: which intersectional identities remain underrepresented in diverse US children’s picture books? The analysis is based on two datasets, one from Diverse BookFinder (collected December 2022–April 2023) and another from a survey of librarians (collected January 2023–April 2023). Each book in the Diverse BookFinder collection features a non-white character in the following racial/cultural categories: Asian/Pacific Islander, Biracial/Multiracial/Mixed Race, Black/African American, Brown Skinned/Unspecified Race, Latinx/Hispanic, Middle Eastern/Arab, Multi-Racial Cast of Characters, Native American/Indigenous, and White/Caucasian. These identities were cross tabulated with the following identities to measure intersectionality: Gender (Nonbinary, Transgender, Gender Non-Conforming, Intersex, and Unspecified); LGBTQIAP2S+; …


The Hollowed-Out Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore, John Rodzvilla Apr 2023

The Hollowed-Out Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore, John Rodzvilla

Emerson Authors, Researchers, & Creators

Amazon is considered the world’s largest bookstore but what kind of books hide on the ‘darkest’ digital shelves? By looking beyond the new titles and best-sellers, this paper finds evidence of a wasteland of titles composed of content-free titles, corrupted reprints, and dangerous misinformation. Changes to publishing in the twenty-first century and the pressure of the market on Amazon can help to explain how this wasteland formed, but this paper also explores how this wasteland provides for specific audiences who live in their own cultural bubbles.


Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr Apr 2023

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …