Communication Commons^™

Assessing A Media Discernment Course For Freshmen At Illiana Christian High School: A Case Study, William Boerman-Cornell

Master of Education Program Theses

This case study examines the effectiveness of a team-taught mass-media freshman level course on discernment of media messages, and decision-making. By means of pre- and post- course surveys of students and faculty, this study examines students' decisions about consuming mass media and how after taking the course, their media selection process became more complex, deliberate, and organized. It also examines faculty response to the course in terms of how it appears to affect the students and how it affects faculty teaching and learning.

Race And Local Television News Crime Coverage, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

Viewers of local television newscasts across the United States are regularly exposed to crime news stories. Crime coverage by local television stations is studied with an interest in how live reporting, dramatic video, and timeliness influence perceptions of race in the United States. Crime coverage did not always identify the race of a suspect because that information often was not available from police. However, when violent criminals or suspects were identified, race normally was shown through a mug shot, photograph, or video from the scene. When an African-American suspect was shown in police custody, the images tended to reinforce existing …

Selected Bibliography Of Work In Cultural Studies And Us-American Popular Culture, Marta Guirao, Benton Jay Komins

CLCWeb: Comparative Literature and Culture

No abstract provided.

Crossing Offline And Online Media: A Comparison Of Online Advertising On Tv Web Sites And Online Portals, Louisa Ha

School of Media and Communication Faculty Publications

This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks' web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks' advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more …

Philip Morris Faces "The Truth": A Rhetorical Analysis Of The Persuasiveness Of Two Teen-Targeted Anti-Smoking Advertising Campaigns, Marybeth Mcmurray

Theses and Dissertations

This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic approach, supplemented by theory related to persuasive advertising, characteristics of at-risk adolescents, persuasive attack, and persuasive defense (apologia).

The analysis indicates that strong central themes present in both the Philip Morris and truth campaigns act as a means of rhetorical persuasion, but are not necessarily rhetoric designed to persuade adolescents not to smoke cigarettes. The truth campaign advertisements contain both strengths and weaknesses. …

Marriage On Tv, Mary E. Hess

Faculty Publications

While it is important for teachers of religion to consider how television portrays marriage, it may be even more important to consider how we use television and how we help people engage the media with critical perception. People of faith need to do a cultural intervention, providing a deep and sustaining vision of what marriage can be over time and in connection with community.

Practicing Attention In Media Culture, Mary E. Hess

Faculty Publications

No abstract provided.

Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-Way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act, Neil Robinson

Theses: Doctorates and Masters

Adolescent binge-drinking is an area of great concern in Australia as it is with many other developed countries around the world. Every year in Australia, Commonwealth and State health authorities invest considerable resources into trying to address this issue and the results have been described as being at best, mixed. Health promotion initiatives such as school programmes, media promotion and health programmes coupled w1th restrictions on supply of alcohol are all used to try and curb the incidence of adolescent binge drinking. In recent years television advertising has specifically been used to try and curb the incidence of adolescent binge-drinking …

Mormons And The Media, 1898-2003: A Selected, Annotated, And Indexed Bibliography (With Suggestions For Future Research), Sherry Baker, Daniel Stout

Faculty Publications

Print, electronic, and other forms of communications media have been consistently perceived and characterized by leaders of The Church of Jesus Christ of Latter-day Saints as tools to assist in spreading the gospel message throughout the world. Given this perspective, the Church from its earliest days has used various forms of media as vehicles of communication. It has produced or been affiliated with the production of numerous newspapers and magazines in the United States and in several countries worldwide. In the twentieth century, the Church embraced electronic media technologies promptly. Our goal as mass communications scholars was to compile a …

Impact Of High School Preparation On College Oral Communication Apprehension, Karen Kangas Dwyer, Robert E. Carlson, Jennifer Dalbey

Basic Communication Course Annual

This study examines the impact of high school public speaking skills training and public speaking experiences on college overall communication apprehension (CA) and public speaking context CA. The results show that public speaking skill-training in high school is significantly related to lower CA levels or students upon entering a college-level basic speech course. In addition, students who report more public speaking experiences both in high school setting and outside the high school setting, tend to report lower overall CA and lower CA in the public speaking context.