Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Communication
Why Communication Is Important: A Rationale For The Centrality Of The Study Of Communication, Sherwyn P. Morreale, Michael M. Osborn, Judy C. Pearson
Why Communication Is Important: A Rationale For The Centrality Of The Study Of Communication, Sherwyn P. Morreale, Michael M. Osborn, Judy C. Pearson
Journal of the Association for Communication Administration
This article defends the importance of studying communication. Academic disciplines in higher education are routinely called upon to explain and justify their role in the educational enterprise. Some academic fields such as history and philosophy are more central in the pursuits of liberal arts, while others such as business administration and engineering are more related to career development. The discipline of communication is fairly unique as it crosses these boundaries. As a result, a need exists to provide a rationale for the study of communication. The National Communication Association, in response to requests from communication departments and administrators for evidence …
What College Students Should Know And Be Able To Do, Rebecca B. Rubin, Sherwyn P. Morreale
What College Students Should Know And Be Able To Do, Rebecca B. Rubin, Sherwyn P. Morreale
Journal of the Association for Communication Administration
This article discusses the issue of college students' communications skill and knowledge. The end of the 20th century provides educators and administrators with an opportunity to reflect on how well they have accomplished their goals. The communication discipline, since its beginning, has been concerned with skill achievement and knowledge generation. But not until the latter part of the century have scholars and national associations attempted to identify and agree upon what it is that students should know and be able to do. These efforts reflect maturity of the discipline and generation of a body of knowledge that allows such conclusions …
Educational Assessment Grows Up: Looking Toward The Future, Phil Backlund, Pat Arneson
Educational Assessment Grows Up: Looking Toward The Future, Phil Backlund, Pat Arneson
Journal of the Association for Communication Administration
This article explores the history, the present, and the future of educational assessment in the U.S. to enable readers working with communication assessment issues to make more informed decisions. The time frame illustrates the evolving narrative of education. This narrative not only presents assessment as part of our educational life-story, it also functions to continually create our educational reality -- a reality that includes assessment. As educators, we have an obligation to participate in the ongoing development of this narrative to shape the future of education. The assessment movement was born in the middle 1970s, and many people thought it …