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Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih

Doctoral Dissertations

Employing cultivation theory as a guiding framework, and utilizing online survey responses from 303 young adults aged 18 to 25, this study examined how parents’ television viewing cultivates materialism among parents and young adult offspring, as well as offspring’s social comparison and life satisfaction. Path analyses revealed the evidence for intergenerational cultivation through parents’ materialism for the success and happiness dimensions of materialism. For the two dimensions, parents’ general television viewing positively predicts their own materialism, which in turn is positively associated with their children’s materialism. Somewhat differently, the analysis on the centrality dimension of materialism suggest that parents’ general …