Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Communication
How Women Of Color Are Portrayed On The Cover Of Magazines: A Content Analysis On The Images Of Black/African, Latina, Asian And Native American (Balana), Connie Johnson
All Graduate Theses, Dissertations, and Other Capstone Projects
Historically, women of color with little knowledge can blindly imitate the images of themselves as portrayed in mass media, which can be harmful to their self-esteem, contradictions of self-identification, and daily interactions with majority people. Media literacy is important in understanding how images of minority women are distorted to fit the dominant group's ideals and cultural relevance, which affect the identity of minority women. The researcher through the use of BALANA and content analysis examined some attributes of how women of color (WOC) are portrayed on the cover of eight selected magazines, for example, 1) Good Housekeeping, 2) Cosmopolitan, 3) …