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Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication

2023

Belmont University

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Full-Text Articles in Communication

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble Jan 2023

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …