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Full-Text Articles in Communication
Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith
Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith
Critical and Creative Thinking Capstones Collection
This paper provides a teaching model for how to effectively incorporate Critical and Creative Thinking (CCT) methods into a business setting to initiate organizational change. I developed a workshop on workplace meetings based on the imperfections of the marketing team at “ICS.” The workshop touches on CCT methods that are needed in order for organizations to change. I also integrated CCT methods into the Integrated Marketing Communications (IMC) Procedure to enhance productivity and produce results. Integrated marketing is made up of many pieces of the media field, but often the participants in IMC are searching for the same end result. …
Nonprofit Leadership. Introduction: Miracle Workers At The Helm. New Ways Of Exercising Leadership, Kristen Mccormack
Nonprofit Leadership. Introduction: Miracle Workers At The Helm. New Ways Of Exercising Leadership, Kristen Mccormack
New England Journal of Public Policy
Leading a nonprofit organization in today’s world requires nothing less than a miracle worker at the helm. That could be the conclusion one might draw from reading the literature on the traits, skills, and characteristics required to lead a nonprofit organization. Today’s leaders should be honest, competent, forward looking, and inspiring as well as intelligent, fair-minded, broad-minded, courageous, straightforward, and imaginative. Leaders should be of high integrity, dedicated, magnanimous, humble, open, and creative while energizing others. Able to cope with change, leaders must establish direction, align people, motivate, and inspire while effectively communicating their story. He or she must be …