Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 4 of 4
Full-Text Articles in Communication
Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Communication Faculty Publications and Presentations
In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …
The Game Of Life: How Playing Gamified Interactive Narratives Affects Career Planning In Cambodia, Lauren B. Frank, Paul Sparks, Sheila T. Murphy, Lizzie Goodfriend, Paul Falzone
The Game Of Life: How Playing Gamified Interactive Narratives Affects Career Planning In Cambodia, Lauren B. Frank, Paul Sparks, Sheila T. Murphy, Lizzie Goodfriend, Paul Falzone
Communication Faculty Publications and Presentations
To improve economic opportunity in Cambodia, we used social cognitive theory to develop gamified, interactive narratives using mobile phones. Participants guided their chosen character toward their “dream job” goal while encountering a series of barriers along the way. Participants (N = 1,625) were randomly assigned to one of four message frequency experimental conditions: a no-play control condition or playing the interactive narrative one, two, or five times. Compared with not playing the interactive narrative (control), those who played showed higher perceived self-efficacy, response efficacy, and behavioral intentions. Playing more times was associated with less attentional focus and enjoyment, but greater …
Telling Stories, Saving Lives: Creating Narrative Health Messages, Lauren B. Frank, Sheila T. Murphy, Joyee S. Chatterjee, Meghan B. Moran, Lourdes Baezconde-Garbanati
Telling Stories, Saving Lives: Creating Narrative Health Messages, Lauren B. Frank, Sheila T. Murphy, Joyee S. Chatterjee, Meghan B. Moran, Lourdes Baezconde-Garbanati
Communication Faculty Publications and Presentations
Increasingly, health communication practitioners are exploring the use of narrative storytelling to convey health information. For this study, a narrative film was produced to provide information about the Human Papillomavirus (HPV) and cervical cancer prevention. The storyline centered on Lupita, a young woman recently diagnosed with HPV who informs her family about HPV and the availability of the HPV vaccine for her younger sister. The objective was to examine the roles of identification with characters and narrative involvement (made up of three dimensions: involvement, perceived relevance, and immersion) on perceived response efficacy, perceived severity, and perceived susceptibility to HPV and …
Statistical Probability As A Metaphor For Epistemological Probability, L. David Ritchie
Statistical Probability As A Metaphor For Epistemological Probability, L. David Ritchie
Communication Faculty Publications and Presentations
The metaphor, "epistemological probability is statistical probability" is traced to the origins of probability theory. Related metaphors appear both in everyday discourse about social processes, and in social scientific argumentation, often disguised as literal claims. Gambling provides a familiar vehicle for expressing the uncertainties associated with social interactions, and with social science research. Examples are drawn from reports of research on media effects, from everyday conversations, and from political communication.