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Articles 1 - 30 of 31
Full-Text Articles in Communication
Understanding The Business Model Of Content Creation, Taylor Vahey
Understanding The Business Model Of Content Creation, Taylor Vahey
Honors Projects in Communication
Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …
The Impact Of Doctor-Patient Communication, Health Literacy, And Mental Health Among Women With Gestational Diabetes Mellitus On Healthcare Usage, Marissa Stern
Honors Projects in Communication
Pregnancy is a critical period in a woman's life. Overall, little research has been done on pregnant women. Pregnant women are considered a special population with special needs. All pregnant women must receive proper care from their providers and be a part of the decision-making process. Additionally, health care providers must provide materials to patients in hopes to increase their health literacy. Increasing health care usage and health literacy is meant to increase patient-centered care. This study plans to use the All of Us data set. We are interested in the data from the survey component of the data set. …
The Influence Of Alcohol-Related Advertisements On College Students Behaviors And Attitudes, Meghan Mcdonald
The Influence Of Alcohol-Related Advertisements On College Students Behaviors And Attitudes, Meghan Mcdonald
Honors Projects in Communication
College students have been exposed to alcohol-related advertisements for several decades now and research has proven that this exposure has an influence on today’s population’s knowledge, attitudes, and intentions to drink (Saffer, 2002). The college student population has been shown to participate in excessive drinking leading to other potential risks and harms, such as increased rates of depression (Furr et al., 2001; Hingson, 2009). Furthermore, students who experience depressive symptoms may experience elevated risks for alcohol-related problems (Joiner et al., 1992). The goal of this paper is to examine different persuasion techniques that alcohol companies currently expose to college students …
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Honors Projects in Communication
In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …
Quality Tv In The Streaming Age, Ryan Wood
Quality Tv In The Streaming Age, Ryan Wood
Honors Projects in Communication
The purpose of this Honors Thesis is to explore how viewers define quality TV for themselves. This study places the quality TV discourse within the context of the rise of the streaming industry and the decline in traditional moviegoing. To carry out this study, a Qualtrics survey with closed-ended questions and open-ended contextual questions was administered to 162 students at Bryant University. The survey sheds light on the characteristics that viewers deem most important in assessing the quality of television series while at the same time identifying recent shows that viewers believe deserve the "quality TV" label.
If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter
If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter
Honors Projects in Communication
Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …
Adderall Experience During The College Years: A Reflection Of First-Hand Experiences, Sarah Ross
Adderall Experience During The College Years: A Reflection Of First-Hand Experiences, Sarah Ross
Honors Projects in Communication
Illicit Adderall use has long been acknowledged by the media. Despite its acknowledgement, students are still facing the challenges that come with illicit Adderall. The objective of this study is to allow students to express their own thoughts and opinions regarding illicit Adderall use and to broaden the types of experiences that are being reported. Interviews were conducted with seven college-aged students from a small university in Rhode Island. Three females and four males, 100% identifying as white, were asked a series of semi-structured interview questions. Interviews were conducted anonymously and held via Zoom on a private, password-protected computer. Interviews …
What Makes A Successful Social Media Influencer?, Catherine Jokela
What Makes A Successful Social Media Influencer?, Catherine Jokela
Honors Projects in Communication
Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”
Using A Live-Action Disney Movie – Beauty And The Beast – To Promote Improved Gender Role Awareness, Body Image, And Self-Confidence In Elementary School Children: A Media Literacy Parental Intervention Workshop, Samantha Turcotte
Honors Projects in Communication
Americans are bombarded with media messages, whether they are playing with their cell phones, tablets, streaming from their laptop, or watching television. There is no escaping the messages of mass media, and children are being exposed earlier than ever before. Media literacy skills are a necessary part of life, and there is a lack of media education in public school systems, which leaves it up to parents to teach their own children. The purpose of this research study is to gauge the behavioral intent of parents to speak with their child about media literacy with and without receiving a media …
Name Of The Game: A Media Analysis Of Concussion Terminology In Documentary Film, Kaitlyn Graham
Name Of The Game: A Media Analysis Of Concussion Terminology In Documentary Film, Kaitlyn Graham
Honors Projects in Communication
This project explores the way concussions are communicated to us through the use of documentary film. By examining the use of concussion related terms, as well as the tone and general word choice, it can be seen that there are certain words and phrases that are commonly left out, and others that are used too much. The differences in the usage of these words and tones reflects the current concussion crisis occurring in many contact sports around the world. This media analysis was conducted with the goal of finding trends in how concussions are discussed depending on the sport and …
Think Before You Click: An Analysis Of Facebook As A Source Of News, Lauren Malone
Think Before You Click: An Analysis Of Facebook As A Source Of News, Lauren Malone
Honors Projects in Communication
The purpose of this study is to analyze how millennial college students perceive and interpret the news-related content that is posted on the social networking website Facebook. The news that this study is focused on is related to major events in American politics, especially this past Presidential election. One research question was developed to compete this study: what influence are news stories being shared on Facebook having on millennials? In order to determine the answer to this question, focus groups with college students at Bryant University were held in which the students were asked to evaluate a news article and …
Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca
Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca
Honors Projects in Communication
The number of female managers in American companies has been increasing with female management making up 63.4% of S&P 500 companies (Catalyst 2018). Female leaders have traditionally been at a disadvantage by social norms that surround masculine corporate America. Women have often been categorized as communal leaders that focus on the collective efforts of the team they manage (Eagly 1987). They communicate using interpersonally-oriented dimensions including collaboration, relationship building and information sharing as well (Appelbaum et.al 2013). Male leadership and communication styles, on the other hand, have been mentally associated with agentic qualities such as being aggressive and having results …
Chasing Success: A Cultivated Reality, Anastasia Bevillard
Chasing Success: A Cultivated Reality, Anastasia Bevillard
Honors Projects in Communication
George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by …
Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor
Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor
Honors Projects in Communication
Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own …
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Honors Projects in Communication
Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …
Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts
Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts
Honors Projects in Communication
The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal of this …
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie
When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie
Honors Projects in Communication
The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus group …
Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio
Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio
Honors Projects in Communication
The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …
The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan
Honors Projects in Communication
The following research demonstrates the connection between the art of magic and the world of business. More specifically, it explores the overlap between the innovation and communication techniques magicians use when creating new ideas, developing a routine, performing, and a parallel comparison on what it takes to run a successful business. The capstone will first look at what the "magician" is including the types of tricks they perform. It will then analyze the entrepreneurial magicians and their creative process behind developing new routines. Finally, it will examine the verbal and non-verbal communication techniques magicians use to connect with their audience …
Influence Of Family Communication On Organ Donation, Arielle Melino
Influence Of Family Communication On Organ Donation, Arielle Melino
Honors Projects in Communication
Organ donors are in high demand and although many individuals have a favorable attitude toward organ donation, very few are committed to donating. This study aims to examine the impact of mother-daughter relationships and the conversation that stems from this bond on decisions to donate. Some factors that exist within family communication such as attitudes, willingness to communicate, experience, and knowledge may not just impact the perspectives of adults but also the donation decisions of their college-aged children.
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
Honors Projects in Communication
This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Honors Projects in Communication
With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
Honors Projects in Communication
The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not, …
Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson
Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson
Honors Projects in Communication
In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at hand. …
Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco
Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco
Honors Projects in Communication
This research investigates the effects of media on the interpersonal relationship expectations of television viewers. The study sought to better understand the implications of this topic in addition to determining whether one television program can affect the mindset of viewers. Through the use of an online survey, a focus group, a cultivation analysis of the television show Gossip Girl, as well as an analysis of the show’s fan pages this research discovered that television viewing has an impact on viewer expectations of relationships (as well as a general desire for themes within television programs in reality). This research demonstrates the …
Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton
Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton
Honors Projects in Communication
In 1979, Erving Goffman published Gender Advertisements, the seminal work in critiquing gender displays in advertising. Goffman noted seven major phenomena that demonstrated the cultural infantilization of women and their ritualized subordination in advertisements. This study, conducted in Goffman’s phenomenological tradition, investigates modern commercial advertisements to update Goffman’s work and determine the presence of a new phenomenon, the mechanization of women. Advertisements were collected and studied based on Goffman’s five coding categories: relative size, feminine touch, function ranking, ritualization of subordination, and licensed withdrawal. In addition, Facebook photographs were analyzed based on the same coding categories to find whether women …
Gender Advertisements: Replication Of A Classic Work Examining Women’S Portrayal In Magazines And Family Photographs, Kristen Brekne
Gender Advertisements: Replication Of A Classic Work Examining Women’S Portrayal In Magazines And Family Photographs, Kristen Brekne
Honors Projects in Communication
In 1979, Erving Goffman, produced the classic work, Gender Advertisements, in response to the era of feminism. Goffman then arranged his findings “with malice” into seven categories in order to demonstrate to others the apparent infantalization and subordination of women he saw present in advertising. My study is a replication of Goffman’s research designed to see if thirty years of feminism and cultural enlightenment have changed the way women are displayed in magazine advertisements. My method is grounded in phenomenology and like Goffman’s original, foregoes a random sample of advertisements in favor of a deeper understanding of the phenomenon in …
Icann, Cultural Imperialism, And Democratization Of Internet Governance, Brian Gailey
Icann, Cultural Imperialism, And Democratization Of Internet Governance, Brian Gailey
Honors Projects in Communication
Internet Governance has largely been managed by the United States government since its burgeoning in the 1990’s. The government has since entrusted and charged internet technical tasks and functions to ICANN. The organization along with the United States government has been the subject of heavy criticism for its inadequate international representation. Many interpret US hegemony over the internet as culturally imperialistic. The following paper explores the some of the advantages and disadvantages to multilateral Internet governance. Firstly, it will evaluate ICANN’s ability to both democratize their internal decision-making and internationalize the web by better serving foreign Internet end-users. Next, the …
The Potential Use Of Mobile Communication In The Classroom, Daniel Calkins
The Potential Use Of Mobile Communication In The Classroom, Daniel Calkins
Honors Projects in Communication
The emergence of technology into higher education has drastically altered the nature and quality of learning experiences. Over the past twenty years, the advancement of technology and the evolvement of computer hardware and software have shifted the needs and expectations of students and faculty in performing their educational duties. Recently, demands among higher educational communities have centered on the need for increased mobility with regards to technology. In the fall of 2008, a number of schools, namely the University of Maryland, Freed-Hardeman University, and Abilene Christian University, issued mobile hand-held devices to a group of incoming students in an effort …