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Articles 1 - 14 of 14
Full-Text Articles in Communication
Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins
Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins
Senior Theses
This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s …
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
Senior Theses
During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …
African American Rhetoric Of Greeting During Mckinley’S 1896 Front Porch Campaign, William D. Harpine
African American Rhetoric Of Greeting During Mckinley’S 1896 Front Porch Campaign, William D. Harpine
Faculty Publications
African American speakers who participated in William McKinley’s 1896 Front Porch campaign events used epideictic rhetoric to address the issues of racial equality. They praised McKinley, but presented few arguments on policy matters. This rhetorical strategy helped them to advocate policies in a manner that would superficially appear to be ceremonial more than deliberative. Paradoxically, in doing so, the speakers advocated their views to ameliorate the injustices of the Jim Crow era, while adapting to the campaign’s rituals.
Universalism In Policy Debate: Utilitarianism, Stock Issues, And The Rhetorical Audience, William D. Harpine
Universalism In Policy Debate: Utilitarianism, Stock Issues, And The Rhetorical Audience, William D. Harpine
Faculty Publications
No abstract provided.
Analyzing How Rhetoric Is Epistemic: A Reply To Fuller, William D. Harpine
Analyzing How Rhetoric Is Epistemic: A Reply To Fuller, William D. Harpine
Faculty Publications
No abstract provided.
Genung’S Theory Of Persuasion: A Literary Theory Of Oratory Of Late Nineteenth-Century America, William D. Harpine
Genung’S Theory Of Persuasion: A Literary Theory Of Oratory Of Late Nineteenth-Century America, William D. Harpine
Faculty Publications
John Genung’s late nineteenth century rhetoric textbooks, although founded on an eighteenth century model of Scottish composition, present an original conception of oratory. Genung’s theory breaks free of the classical models and lays out the path to be followed during the development of speech studies among American rhetoricians of the early twentieth century.
What Do You Mean, Rhetoric Is Epistemic?, William D. Harpine
What Do You Mean, Rhetoric Is Epistemic?, William D. Harpine
Faculty Publications
The thesis that rhetoric is epistemic has gained widespread acceptance and has influenced rhetorical theory. The thesis suggests that argumentative justification in rhetorical contexts is fundamentally epistemic. Unfortunately, however, much of the literature developing the thesis has employed vague or inconsistent definitions of key terms, resulting in theoretical errors and needless complications. This essay clarifies the definitions of “rhetoric,” “knowledge,” and “certainty,” showing how the notion that rhetoric is epistemic might be developed in a clearer and more useful way.
We Want Yer, Mckinley’: Epideictic Rhetoric In Songs From The 1896 Presidential Campaign, William D. Harpine
We Want Yer, Mckinley’: Epideictic Rhetoric In Songs From The 1896 Presidential Campaign, William D. Harpine
Faculty Publications
No abstract provided.
Is Modernism Really Modern? Uncovering A Fallacy In Postmodernism, William D. Harpine
Is Modernism Really Modern? Uncovering A Fallacy In Postmodernism, William D. Harpine
Faculty Publications
Some postmodernists criticize the view that the logics of Western thought can be employed universally. In doing so, they assume without adequate proof that different human societies have greatly different rationalities and employ completely different logics. This essay argues that, on the contrary, widely different cultures often share noteworthy similarities in rationality.
Bryan’S ‘A Cross Of Gold’: The Rhetoric Of Polarization At The 1896 Democratic Convention, William D. Harpine
Bryan’S ‘A Cross Of Gold’: The Rhetoric Of Polarization At The 1896 Democratic Convention, William D. Harpine
Faculty Publications
No abstract provided.
Playing To The Press In Mckinley’S Front Porch Campaign: The Early Weeks Of A Nineteenth-Century Pseudo-Event, William D. Harpine
Playing To The Press In Mckinley’S Front Porch Campaign: The Early Weeks Of A Nineteenth-Century Pseudo-Event, William D. Harpine
Faculty Publications
No abstract provided.
Call Screening - Is It Really A Problem For Survey Research?, Michael W. Link, Robert W. Oldendick
Call Screening - Is It Really A Problem For Survey Research?, Michael W. Link, Robert W. Oldendick
Faculty Publications
No abstract provided.
Epideictic And Ethos In The Amarna Letters: The Withholding Of Argument, William D. Harpine
Epideictic And Ethos In The Amarna Letters: The Withholding Of Argument, William D. Harpine
Faculty Publications
No abstract provided.
A Review Of Communication On Psychological Gender: Actors, Behaviors And Context, J. Indvik, Mary A. Fitzpatrick
A Review Of Communication On Psychological Gender: Actors, Behaviors And Context, J. Indvik, Mary A. Fitzpatrick
Faculty Publications
No abstract provided.