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Articles 1 - 5 of 5
Full-Text Articles in Communication
Relasi Internet Dan Media Sosial Dalam Pembentukan Brand Awareness, Image Dan Experience Produk Asing, Ina Nur Ratriyana
Relasi Internet Dan Media Sosial Dalam Pembentukan Brand Awareness, Image Dan Experience Produk Asing, Ina Nur Ratriyana
Informasi
The effect of globalization on communication process appears especially in digital media which made communication exchange faster. Cultural process also create homogenization of product choice, when global brand looks more familiar than local brand. Internet and social media give an opportunity for consumer to access the product information and interact with them. Interactivity as part of digital media offers unlimited access and the power of word of mouth in terms of internet and social media. In the end, it will affect the brand awareness, image and attitude about product, especially in Generation Y who are close with media digitalization itself …
Poetry Editorial: Seeing Words, Camilla Nelson
Poetry Editorial: Seeing Words, Camilla Nelson
The Goose
Poetry Editorial by Camilla Nelson
Visual Rhetoric: A Case For Visual Literacy In The Classroom, Kaitlyn J. Tomlinson
Visual Rhetoric: A Case For Visual Literacy In The Classroom, Kaitlyn J. Tomlinson
Professional Writing and Information Design Capstone Projects
We live in a visual age in which we find visual information surrounding us on every side. The persuasive power of the visual has long been recognized by scholars, but there is a lack of emphasis in the classroom on how to effectively create an effectively persuasive visual. Professors at the collegiate level need to teach their students to be visually literate, to make them responsible users and creators of images.
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Uno Perceptions Study, Uno Ucomm
Uno Perceptions Study, Uno Ucomm
Mission/Vision/Leadership
University of Nebraska at Omaha Image & Reputation study of individuals in Nebraska and western Iowa. The objective was to assess attitudes and perceptions of UNO by residents in Spring 2016.