Communication Commons^™

Using Academic And Learning Analytics To Explore Student Success In An Online Graduate Program In Communication, Megan N. Bergman

Open Access Theses

Fueled by the increase in data associated with the use of learning management systems, scholars and practitioners alike have been trying to explain and predict student success; yet the use of data analytic methods (academic and learning analytics) in higher education has created challenges and shortcomings for those who wish to adopt learning and academic analytics practices for their institution or program. Very little is known about either online education, particularly in the field of communication, as well as in online graduate and professional degree programs in any field from a learning and academic analytics perspective. This work reviews the …

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Strategic Public Relations Management In China, Cen Yue

Open Access Theses

The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first to apply the generic principles of excellent public relations in China. Surveys and in-depth interviews were used to address five research questions: (1) practitioners’ strategic public relations practice, (2) their relationship with the dominant coalition, (3) communication models in use, (4) proficiency in practicing the managerial and technical roles, and (5) the challenges facing public relations industry were explored as research questions. The study results suggested that public relations was hardly managed in a strategic manner …

Advances In Research Using The C-Span Archives, Robert X. Browning

Purdue University Press Book Previews

This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.

Boiler Out! Program: Where Cultures Cross For Community Services, Quynh P. Nguyen

Purdue Journal of Service-Learning and International Engagement

Quynh Nguyen reflects on what she has learned from serving the community, from interactions with international students at Purdue, and how her volunteerism supports her current major in pre-pharmacy.

We can do no great things, only small things with great love. —Mother Theresa

Passive Visual Analytics Of Social Media Data For Detection Of Unusual Events, Kush Rustagi, Junghoon Chae

The Summer Undergraduate Research Fellowship (SURF) Symposium

Now that social media sites have gained substantial traction, huge amounts of un-analyzed valuable data are being generated. Posts containing images and text have spatiotemporal data attached as well, having immense value for increasing situational awareness of local events, providing insights for investigations and understanding the extent of incidents, their severity, and consequences, as well as their time-evolving nature. However, the large volume of unstructured social media data hinders exploration and examination. To analyze such social media data, the S.M.A.R.T system provides the analyst with an interactive visual spatiotemporal analysis and spatial decision support environment that assists in evacuation planning …

The Politics Of Town Hall Meetings: Analyzing Constituent Relations-In-Interaction, Robert J. Green

Open Access Dissertations

The politics of town meetings proposes that town hall meetings are institutions of representative democracy that present an opportunity for constituents to hold their elected representatives accountable in a public setting. Constituent relations-in-interaction glosses a complex set of interactional practices and procedures through which ensembles of participants bring town hall meetings, as structures of social interaction, into being. This study uses conversation analysis, the study of talk-in-interaction, to show that the politics of town hall meetings orients to three types of accountability: Interactional accountability, political accountability, and public accountability. The articulation of these accountability types provides a sense of overall-structural …

Silent Dissent: The Effect Of Structural Secrecy On Professional Communication At Nasa, Charlotte N. Hyde

Open Access Dissertations

This dissertation examines the creation and legitimization of knowledge through an examination of Dr. Warner von Braun’s weekly communications with his department heads during the Apollo project. My researched is focused on an archive of memos from the Marshall Space Flight Center during the 60’s. The memos were referred to as either Monday Notes or Weekly notes. I use the terms interchangeably, but some scholars differentiate between the two and refer to the Monday Notes as the communication system that worked during the Apollo project and the weekly notes as the communication system that broke after the Apollo project. In …

The Graphic Side Of Fear: The Effects Of Anti-Tobacco Graphic Threat Appeals, Latasha R. Swanson

Open Access Dissertations

Many public health organizations have proposed and implemented campaigns and policies involving graphic ads or warnings to deter individuals from smoking. The current study evaluated how high-cigarette dependent smokers evaluate these messages compared to low-cigarette dependent smokers using a mixed, 3 x 2 factorial design. A pilot study involving focus groups, interviews, and evaluation questionnaires (N=10) was conducted to classify graphic threat appeals and develop stimulus materials for the primary study. For the primary study, three graphic threat appeal conditions were evaluated by Amazon Mechanical Turk (MTurk) users (N=200). Findings suggested that the graphicness of the …

The Meaningfulness Of Internships: A Sensemaking Approach, Kaley Campbell

Open Access Theses

Internships are an important part of undergraduate education, with more than 61% of students completing an internship, yet there is not much academic literature surrounding this topic (NACE, 2015). Using Weick’s (1995) sensemaking theory, report data was analyzed thematically looking at how interns made sense of their experiences and what they found to be meaningful. This study found four distinct themes that interns used to navigate unique tensions and power dynamics within their organizational setting: “Just an intern,” “It’s up to me,” “For my future,” and “I was allowed.” Future research could explore framing internships more as a career choice …

Beyond The Gender Gap: Understanding Women's Participation In Wikipedia, Danielle J. Corple

Open Access Theses

In 2010, UNU-MERIT researchers surveyed editors of Wikipedia, “the online encyclopedia that anyone can edit” (Glott, Ghosh, & Schmidt, 2010). When the report revealed that almost 90% of the editors were male, however, it suggested that perhaps not everyone “can edit” Wikipedia—especially women. As the resulting media and academic explanations of the Wikipedia “gender gap” have largely attributed the gap to ‘female lack’—lack of initiative, confidence, or technical skills—very little research has explored the treatment of women within Wikipedia culture. Thus, this paper first draws upon feminist technology scholars to problematize current explanations of the gender gap that frame …

Using Construal Level Theory To Promote Hpv Vaccine Uptake Among College Males, Julie Cannon

Open Access Theses

College males’ uptake of human papilloma virus (HPV) vaccination is low. Prior research indicates perceived susceptibility to HPV among college males is also low. Construal level theory may offer a framework to alter perceived susceptibility and intention to vaccinate, but little research has examined this potential. Construal level theory provides foundational elements including that low construal level of perceptions is associated with more proximal psychological distance (hypothetical, social, temporal and spatial). Research indicates a disparity in college males’ susceptibility estimates which suggests high hypothetical distance. A reduction in hypothetical distance should be indicated by a measured increase in perceived susceptibility. …

Superheroes And Social Action: Reproduction, Recurrence, And Recognition In The Superhero Genre, Max M. Renner

Open Access Theses

Rhetorical genre analysis examines genre as social action and is primarily concerned with the experiences of individual users (Miller, 1984). The genres that rhetorical genre scholarship takes up are typically functional genres or genres in which individuals have direct means of utilizing and modifying a genre. This focus on functional genres makes sense in terms of the tradition’s interest in user experience and reciprocity. This project seeks to examine the potential implications rhetorical genre analysis has for vernacular genres which, for the most part, have remained the domain of literary scholarship due to their focus on structural, formal elements.

This …

Impact Of Communication Appeals On Recycling Behaviors Among Undergraduate Students, Ning Zhu

Open Access Theses

The present thesis aims to understand factors influencing student recycling behaviors, and to investigate effective communication approaches to increase such behaviors. An online survey was conducted to examine the relationships between student recycling frequency in different contexts, students’ attitudes toward the environment, barriers to their recycling, students’ perceptions of communication messages, and communication media they think to be effective. Descriptive statistics, ANOVAs, t-test, simple linear regressions, categorical multinomial logistic regression, and a chi-square test were conducted, and the data was collected from a large land-grant university in the Midwestern United States. A total of 537 questionnaires were answered.

The …

Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis

Open Access Dissertations

Twitter may be a data resource to support healthcare research. Literature is still limited related to the potential of Twitter data as it relates to healthcare. The purpose of this study was to contrast the processes by which a large collection of unstructured disease-related tweets could be converted into structured data to be further analyzed. This was done with the objective of gaining insights into the content and behavioral patterns associated with disease-specific communications on Twitter. Twelve months of Twitter data related to cancer, diabetes, and asthma were collected to form a baseline dataset containing over 34 million tweets. As …

Improving Online Food Safety Communication: The Role Of Media, Jing Ma

Open Access Dissertations

Food safety is important as foodborne illness outbreaks cause great economic and societal losses. Efforts to protect public health and reduce foodborne illness outbreaks will not be fully effective unless the resulting information is communicated to consumers.

However, food safety communications have not been particularly satisfactory (Worsfold, 2006). If food safety information were more accessible, consumers would be more likely to use it (Worsfold, 2006). In this regard, the Internet presents great possibilities for communicating food safety information to the public. But media’s role has been largely overlooked in existing literature. When the lack of research is combined with consumers’ …

Emerging Genres, Dangerous Classifications: The Kairos Of Digital Composing Policy, Ellery Sills

Open Access Dissertations

Emerging Genres, Dangerous Classifications: The Kairos of Digital Composing Policy argues that writing policy infrastructure plays a significant (if often invisible) role in affording emerging digital genres in rhetoric and composition. Within the last few decades, the accelerating transformations and instabilities of emerging genres have posed a challenge for contemporary writing programs, which demonstrate a persistent wariness over incorporating digital composing into their mission. In response to this challenge, national educational associations have issued a growing number of policy statements meant to encourage a broader understanding of composing in the classroom. Curiously, relatively little scholarly attention has been paid to …

Authentic Enterprise, Communal Employee Relationship, And Employee-Generated Managerial Assets, Yeunjae Lee

Open Access Theses

This study aims to explore managerial intangible assets of organizations generated by their internal publics, employees. Considering employees’ perception and communicative behaviors as an organization’s managerial assets, this study examines an organization’s authentic behaviors and organization-employee relationships. To be more specific, this study firstly investigates how an organization’s authentic behavior—truthfulness, transparency, and consistency—affects communal relationship between employees and an organization. Using megaphoning, scouting, and microboundary spanning as theoretical frameworks for employees’ communicative behaviors (ECB), this study also examines the association among perceived authenticity of organizational behavior, organization-employee relationships, and employees’ communicative actions. Furthermore, this study investigates how employees …

Women And Men Leading In Christian Nonprofits And Universities, Amy Reynolds

Dismantling Bias Conference Series

No abstract provided.

The Influence Of Hierarchical Organizational Culture, Organizational Environment, And Women’S Experience On Work-Family Enrichment In South Korea, Sunyoung Park, Sung Jun Jo

Dismantling Bias Conference Series

No abstract provided.

The Gendered And Cultural Realities Of Managing A Global Workforce: Implications For Research And Practice, Kaumudi Misra

Dismantling Bias Conference Series

No abstract provided.

Diversity In Context, Lisbeth Clausen

Dismantling Bias Conference Series

No abstract provided.

Seeing Herself As A Leader: An Examination Of Gender-Leadership Frames In Women’S Leader Identity Development, Beth K. Humberd, Judith A. Clair

Dismantling Bias Conference Series

No abstract provided.

Examining Women’S Leadership Identity Development, Donna Chrobot-Mason, Lindsay Johnson, Jasmine Burno, Nathan Ball, Larry Kinkopf

Dismantling Bias Conference Series

No abstract provided.

Intersectionality On The Path To Leadership: The Role Of Identity Management In Influencing Hiring Outcomes, Danielle D. King, Ann Marie Ryan, Jennifer Wessel

Dismantling Bias Conference Series

No abstract provided.

“Paganpreneurs”: Demythologizing The Gender Gap In The “Cult Of The Entrepreneur”, Mandy Wheadon, Nathalie Duval-Couetil

Dismantling Bias Conference Series

No abstract provided.

Am I An Entrepreneur? How Imposter Fears Hinder Women Entrepreneurs’ Business Growth, Jamie J. Ladge, Kimberly A. Eddleston

Dismantling Bias Conference Series

No abstract provided.

Gender In The Workplace: The Effects Of Social Networks In Cross-Cutting Project Teams, Vernon Anthony Woodley

Dismantling Bias Conference Series

No abstract provided.

Social Media, Gender Inequality And The Workplace, Valerie Stead, Carole Elliott, Belinda Blevins-Knabe, Emily Chan, Kathy S. Grove, Maylon Hanold, Amy E. Smith

Dismantling Bias Conference Series

No abstract provided.

The Role Of Qualifications And Perceived Riskiness On Selection: Gendered Implications For Leadership, Chantal Vanesch, Margaret M. Hopkins, Deborah A. O'Neil, Diana Bilimoria

Dismantling Bias Conference Series

No abstract provided.