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Articles 1 - 6 of 6
Full-Text Articles in Communication
Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt
Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt
Communication Faculty Publications
Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …
Reconceptualization Of Advertising Clutter In The Online Environment [Slides], Louisa Ha, Kim Mccann
Reconceptualization Of Advertising Clutter In The Online Environment [Slides], Louisa Ha, Kim Mccann
School of Media and Communication Faculty Publications
Slides from a presentation given at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, August 2-5, 2006 by Louisa Ha and Kim McCann.
Imaging And The National Imagining: Theorizing Visual Sovereignty In Trinidad And Tobago Moving Image Media Through Analysis Of Television Advertising, Susan Lillian Mcfarlane-Alvarez
Imaging And The National Imagining: Theorizing Visual Sovereignty In Trinidad And Tobago Moving Image Media Through Analysis Of Television Advertising, Susan Lillian Mcfarlane-Alvarez
Communication Dissertations
Academic and popular discourse frequently positions postcolonial countries as receivers of visual culture rather than as producers and transmitters. These countries are often deemed as being subject to hegemonic forces of global media flows, the influx of foreign programming into their media landscapes hindering any significant development of distinct national identity through visual media. Since independence from British rule in 1962, government, media practitioners and viewers in the postcolonial Caribbean nation of Trinidad and Tobago have sought ways to build a national visual culture despite the inundation of non-local visual texts into the country. This study positions postcolonial Trinidad and …
The Best Puffery Article Ever, David A. Hoffman
The Best Puffery Article Ever, David A. Hoffman
All Faculty Scholarship
This Article provides the first extensive legal treatment of an important defense in the law of fraud and contracts: puffery. Legal authorities commonly say they make decisions about whether defendants should be able to utter exaggerated, optimistic, lies based on assumptions about buyer behavior, concluding that consumers do not rely on such speech. However, as the Article shows, such analyses are proxies for a deeper analytical question: does the speech encourage or discourage a type of consumption activity that the court deems welfare maximizing? The Article presents a novel constitutional analysis of puffery doctrine that focuses on the meaning of …
Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
LSU Doctoral Dissertations
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than oneself. However, recent studies find a reverse effect, where individuals perceive a greater effect on oneself when compared to others when media messages are positive and desirable to be influenced by. Findings from this study indicate that ExxonMobil public affairs advertisements are found to be socially desirable to be influenced by and that …
How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais
How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais
LSU Master's Theses
This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising …