Communication Commons^™

Converged Service Of Data, Video And Voice – Readiness Of Pakistani Market, Syed Irfan Nabi, Danish Abrar, Karim Chagani, Adnan Anwar Khan, Anwar Ul Haq

Business Review

This paper reports selective results of the study to explore the acceptability and readiness of consumers to switch from existing separate date, voice and video services to a single converged service over a fixed line. Providing a converged service requires effort in three areas i.e. convergence supporting technology, converged (unified) service offering and development of access devices. This study is only about a converged service offering. Market for Cable TV service in Pakistan is more established and mature as compared to that of Internet. Research question of this study was that ‘broadband alone may not be able to create a …