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- AIDS (Disease) in mass media -- Australia (1)
- Advertising -- Moral and ethical aspects (1)
- Advertising -- Psychological aspects (1)
- Branding (Marketing) (1)
- Consumer behavior (1)
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- Death care industry -- Australia -- Marketing (1)
- Facebook (Electronic resource) (1)
- Food preferences -- Psychological aspects (1)
- Internet and teenagers -- Western Australia (1)
- Loneliness in adolescence (1)
- Natural foods -- Marketing (1)
- Online social networks -- Psychological aspects (1)
- Preferences -- Social aspects (1)
- Press -- Australia (1)
- Stationery trade (1)
Articles 1 - 5 of 5
Full-Text Articles in Communication
An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom
An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom
Theses : Honours
The market for stationery products is constantly evolving particularly in light of technological influences and changes in the range of items available beyond single category products. Customers now seek more than pens and paper products; rather they are looking towards convenient specialist stationery one-stop-shop options. This research aimed to provide insight into consumers' specialist stationery products (SSPs) purchasing intentions across different age groups. A qualitative design via focus groups was used to gather consumer information. This process allowed for expressions of personal feelings and emotions relating to SSPs purchasing experiences to be captured. The findings revealed that brand personality is …
Facebook Usage Predicted By Sense Of Community And 'Loneliness', Alison Bagworth
Facebook Usage Predicted By Sense Of Community And 'Loneliness', Alison Bagworth
Theses : Honours
Facebook Usage Predicted by Sense of Community and 'loneliness' Face book is one of a growing number of social networking sites (SNSs) that are currently being used by young adults to compliment face-to-face interactions. The use of these sites raises questions in relation to how their function may be compared to measurements of more traditional communication. This research measured Sense of Community (SoC) and 'loneliness' in young adults in order to predict usage of Facebook. Participants were 154 Facebook users (82% female, mean age 23.66) who completed an online survey with four components (demographics, Facebook usage, SoC Index, and …
The Interaction Between Marketing Dynamics And The Perception Of Healthy Food Choices, Shalini Perera
The Interaction Between Marketing Dynamics And The Perception Of Healthy Food Choices, Shalini Perera
Theses : Honours
The present focus on healthy living has created many business opportunities including the health food market. With the increase interest and the rapid growth, many significant changes with regard to people's perception and interactions with food choices are inevitable. Therefore, this study seeks to expand the marketing literature with regard to interaction between marketing dynamics and perceptions of healthy food choices. The sample consisted of 150 survey questionnaire respondents. The unit of analysis for this research was identified as the Edith Cowan University and therefore the sample was drawn from within the university. The research framework for the study was …
Hiv /Aids In 2010: A Case Study Of Four Australian Publications, Peder Qvale
Hiv /Aids In 2010: A Case Study Of Four Australian Publications, Peder Qvale
Theses : Honours
This is the first research project on press coverage of HIV (Human Immunodeficiency Virus) and AIDS (Acquired Immune Deficiency Syndrome) in Australia for 11 years. The study contains a content analysis of four Australian publications between January 1st and March 31st, 2010. In addition, the health editors at The Australian and The West Australian were interviewed to establish what considerations are made when deciding to publish an article dealing with HIV/AIDS. The latest report from UNAIDS estimated that globally, over 33 million people were living with HIV, and two million people died from AIDS-related illnesses in 2008. HIV infection rates …
Ethical Concerns Over The Use Of Fear Appeals When Targeting Vulnerable Populations, Stephanie Hutchinson
Ethical Concerns Over The Use Of Fear Appeals When Targeting Vulnerable Populations, Stephanie Hutchinson
Theses : Honours
Advertising is a promotional tool that marketers use to build awareness of an organisations product or service, and the success of their communication efforts lie in being able to effectively and efficiently reach their target audience, therefore different appeals are used to persuade different audiences. This study was conducted to determine if there was a positive relationship between the use of fear appeals targeted to vulnerable people, and the advertisement being perceived as unethical, therefore providing a better understanding of the effects of advertising tactics that involve a disadvantaged target audience who may be prone to manipulation, and the detrimental …