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Full-Text Articles in Communication
In Search Of A Corporate Moral Compass, Kati Berg
A Description Of Lobbying As Advocacy Public Relations, Kati Tusinski Berg
A Description Of Lobbying As Advocacy Public Relations, Kati Tusinski Berg
Kati Berg
This study defines lobbying as advocacy public relations. Data were collected from self-administered surveys of 222 registered lobbyists in Oregon. This study provides insight into a specialized group of public relations practitioners.
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Kati Berg
Advocates of dialogic communication have promoted two-way symmetrical communication as the most effective and ethical model for public relations. This article uses John Durham Peters’s critique of dialogic communication to reconsider this infatuation with dialogue. In this article, we argue that dialogue’s potential for selectivity and tyranny poses moral problems for public relations. Dialogue’s emphasis on reciprocal communication also saddles public relations with ethically questionable quid pro quo relationships. We contend that dissemination can be more just than dialogue because it demands more integrity of the source and recognizes the freedom and individuality of the source. The type of communication, …
The Ethics Of Lobbying: Testing An Ethical Framework For Advocacy In Public Relations, Kati Tusinski Berg
The Ethics Of Lobbying: Testing An Ethical Framework For Advocacy In Public Relations, Kati Tusinski Berg
Kati Berg
This study evaluates the ethical criteria lobbyists consider in their professional activities using Ruth Edgett’s model for ethically-desirable public relations advocacy. Data were collected from self-administered surveys of 222 registered lobbyists in Oregon. A factor analysis reduced 18 ethical criteria to seven underlying factors describing lobbyists’ ethical approaches to their work. Results indicate that lobbyists consider the following factors in their day-to-day professional activities: situation, strategy, argument, procedure, nature of lobbying, priority, and accuracy. This framework, derived from Edgett’s 10 criteria, illustrates the importance of context while incorporating ideas from recognized ethical theories.