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Articles 1 - 22 of 22
Full-Text Articles in Communication
A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston
A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston
Honors Theses
This study provides insight into the persuasion techniques used by churches in the Southern Baptist Convention, as well as the reactions of people of lower economic status to the persuasion techniques. Furthermore, this study provides a unique look at rhetorical persuasion strategies used by a religious organization. Results of this study indicate that church members relied on its own credibility, logical and emotional appeals to need, and appeals to humor to influence, it turned out, a person of lower economic status’ acceptance of persuasion via a peripheral route and being positively affected by the church’s credibility. The findings also suggest …
Structure’S Impact On Homiletic Rhetoric: A Case Study Of Melissa Scott’S Preaching, Erik S. Nelson
Structure’S Impact On Homiletic Rhetoric: A Case Study Of Melissa Scott’S Preaching, Erik S. Nelson
Honors Theses
Though the connection between the study of rhetorical processes and the practice of expository preaching is obvious, academic cooperation between the two fields is lacking. This case study presents an example of the harmony achievable between the disciplines through the production of constructive criticism, a process known to communication scholars as rhetorical analysis, for a sample of sermons given by Pastor Melissa Scott in recent years. Scott, whose preaching style is uniquely centered on translation-based exposition, represents the modern pastor whose skill and technique might be improved upon with the implementation of recent and emerging communication theory. Specifically, this study …
Developing Gifts In-Kind Support For Nonprofit Organizations: Case Study On Pretty Lake Vacation Camp, Erin Denay
Developing Gifts In-Kind Support For Nonprofit Organizations: Case Study On Pretty Lake Vacation Camp, Erin Denay
Honors Theses
Nonprofit organizations often rely on in-kind donations from individuals, businesses, and organizations to help support their mission. In-kind support includes donated goods or services rather than a monetary donation. This honor’s thesis is comprised of research and applied best practices in a case study on developing gift-in-kind support for local Kalamazoo nonprofit organization, Pretty Lake Vacation Camp. In coordination with Pretty Lake Development Staff, Farm Staff, and four local businesses and organizations, $305 worth of in-kind donations were donated in time for the 2014 summer camp season for use on the camp farm. Various fundraising strategies and techniques were used …
An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling
An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling
Honors Theses
Previous research suggests that various personality traits predict how individuals behave and portray themselves through internet-mediated communication and social media. In the current research, I examine the relationship between adult attachment style and the characteristics of Facebook use (e.g., frequency of "friending," "liking," and commenting). A pilot study conducted with Union College undergraduates who completed questionnaires measuring attachment style and Facebook use showed that higher attachment anxiety was associated with higher frequency and intensity of Facebook use as well as higher attention and reassurance-seeking Facebook behaviors, whereas higher attachment avoidance predicted less frequency and intensity of Facebook use as well …
Can The Performance Of High Self-Monitors Be Influenced By The Perceived Success Of Their Peers?, Malene Barlow-Hansen
Can The Performance Of High Self-Monitors Be Influenced By The Perceived Success Of Their Peers?, Malene Barlow-Hansen
Honors Theses
Prior research demonstrates that high self-monitors tend to alter their behavior based on social situations, and more generally, that certain cues can be given to people that can influence them to alter their performance on an exam. It has not, however, taken into account the introduction of motivation that could affect the performance of high self-monitors. Thus, the current research was conducted to establish a connection among performance, self-monitoring, and motivation via a social component. All participants completed a practice GRE exam as well as several personality questionnaires, including Snyder’s Revised Self-Monitoring Scale (Snyder, 1975). About half of the participants …
The Relationship Between Narcissism Attachment Styles And The Response To Social Media, Caitlyn Collins
The Relationship Between Narcissism Attachment Styles And The Response To Social Media, Caitlyn Collins
Honors Theses
Previous research suggests that narcissism is correlated with higher social media use and that self-esteem motivates this use. Additionally, research suggests that individuals with anxious or avoidant attachment styles have “self object” needs that are fulfilled through interactions with others. In the current research, we examined the correlation between narcissism and social media use, as well as the correlation between attachment style and social media use. Participants were given questionnaires to measure narcissism, attachment style, social media use, and self-esteem. Participants were also assigned to one of three feedback conditions, positive, neutral, or negative, on a social media site. Results …
The Corporate Logo: An Exploration Of The Logo Through Infographics And Other Works, Caroline Aldrich
The Corporate Logo: An Exploration Of The Logo Through Infographics And Other Works, Caroline Aldrich
Honors Theses
Everywhere we go, we interact with logos in one way or another, whether it is the car we drive, the toothpaste we use, or even the water we buy, a logo is present throughout our every move. The logo can be defined as “a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.” The logo has evolved over hundreds of years, and due to its continued presence in our lives, there are many facets of the logo that I chose to explore as the primary focus of my thesis. …
Reducing Anxiety And Increasing Social Skills In Children With Asperger's Through Drama And Role-Playing Games, Rachel Magin
Reducing Anxiety And Increasing Social Skills In Children With Asperger's Through Drama And Role-Playing Games, Rachel Magin
Honors Theses
Children with Asperger’s syndrome have higher than typical levels of anxiety; moreover, their level of anxiety is related to their degree of social skills deficits. In non-clinical populations, role-playing and drama techniques have been used successfully to lower anxiety and increase social skills. We held seven sessions of role-playing and theater exercises, conducted in small groups, focused on specific social skills (getting to know people/introducing self, working together/trust/listening, reading emotions/nonverbal cues, self-control/assertiveness, managing stress and anxiety, detecting emotions through the voice, understanding others’ perspectives/cooperation). We examined whether participation in these sessions would lower anxiety and increase social skills in children …
Media Framing Of Yusuf Islam’S An Other Cup: Music, Religion, And Narrative Construction, Joshua Hamburg
Media Framing Of Yusuf Islam’S An Other Cup: Music, Religion, And Narrative Construction, Joshua Hamburg
Honors Theses
No abstract provided.
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald
Honors Theses
No abstract provided.
Flaws In The Federal Communications Commission, Sally Kay Mcpherson
Flaws In The Federal Communications Commission, Sally Kay Mcpherson
Honors Theses
No abstract provided.
A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks
A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks
Honors Theses
Over the course of American history many battles have been fought to ensure that equality was extended to the citizens of the United States. With momentum from the passage of the Nineteenth Amendment, a bill was introduced to Congress in 1923 that sought to ensure equality for the women of the nation, the Equal Rights Amendment (ERA). Though this bill was later reworded and reintroduced in every subsequent session of Congress, it would not be until 1972 that the bill would become a household name. This thesis analyzes the rhetorical elements that are at play within a selection of anti-Equal …
Lgbt Parents On American Television, Heather Kahn
Lgbt Parents On American Television, Heather Kahn
Honors Theses
Television is an ever changing medium used in mass communication, and people often rely on this medium for knowledge about different subjects. This study demonstrates how television depictions of marginalized groups can change over time. Focusing specifically on a subset of the LGBT community – parents – this study documents the evolution of LGBT parents on American television. A total of 14 television shows were selected for a qualitative analysis. The parents depicted in these shows were analyzed according to gender, race, class and sexuality. The results were then summarized and put into historical context. This study contributes to the …
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
Honors Theses
The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …
The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry
The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry
Honors Theses
The trial jury is one of the most basic elements of our court system and is vital for ensuring a fair trial for all parties involved in a case. This research was concerned with the final stage of the jury selection process in which attorneys are able to select, through various challenges, the jurors who are most well suited for service. Particularly, the goal of this research was to determine whether certain juror communicator characteristics, namely interpersonal communication competence and its derivatives, had effects upon jury selection. A sample of potential jurors completed questionnaires related to these characteristics, and the …
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Honors Theses
This study provides insight into consumer perception of First Hattiesburg’s image strategy, physical space/environment, and personnel/human factors and how they have enticed the community to attend and even become partners at First Hattiesburg. Furthermore, this study provides a unique look at integrated marketing communication (IMC) in a religious organization. Results of this study indicate that First Hattiesburg’s branding style, particularly the consistency of its IMC, contributes significantly to members/attendees’ positive view of the church. Because First Hattiesburg’s branding is so different from most southern Baptist churches and the church is currently experiencing a season of growth, it can be inferred …
Social Media And The Church, Danielle Nicolette Kelley
Social Media And The Church, Danielle Nicolette Kelley
Honors Theses
No abstract provided.
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Honors Theses
Harnessing the Power of Social Media: How Four Fortune 500 Companies Utilize Social Media to Drive Increased Sales and Optimize Marketing. The purpose of this study is to demonstrate how Fortune 500 companies use social media as an effective marketing strategy. The researcher interviewed social media managers and marketing professionals at the following four Fortune 500 companies in Atlanta, Ga.: The Coca-Cola Company, AT&T, United Parcel Service and Georgia Power Company. This case study found that executives at the four selected Fortune 500 companies maintain relevant social media websites and perceive company involvement as a powerful marketing tool. However, executives …
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
Honors Theses
The primary purpose of the current research was to determine what ethical challenges have evolved for journalists covering breaking news stories, focusing on the differences in print coverage between the 1999 Columbine school shooting and the 2012 Sandy Hook school shooting. A total of 435 news stories originating from the Denver Post, the Hartford Courant and the Chicago Tribune were used in the analysis, categorized by type, main point, length and tone of each article. Overall, several of the findings were consistent with the literature. Two results hold major implications for the journalism field. First, the increase in interpretive, opinion …
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Honors Theses
The case for marriage equality is one that is becoming more and more prevalent in the States. Currently 17 states allow for the performance and recognition of same-sex marriages. The other 33 have constitutional bans on same-sex marriage. Of the 17 states that have same-sex marriage 3 of those made marriage constitutional through popular vote. This thesis sought to provide evidence and tactics for an Integrated Marketing Communications campaign that would advocate for the passing of a hypothetical ballot measure amending Mississippi's current status on same-sex marriage. This thesis compiles the research of multiple research institutions and polling services focused …
Liberté, Égalité, Laïcité?: Defining French National Identity, Elizabeth Adair Abbot
Liberté, Égalité, Laïcité?: Defining French National Identity, Elizabeth Adair Abbot
Honors Theses
The French notion of laïcité, or secularism, originating from the French Revolution, today is engrained in the sense of French National Identity. In modern French society, this idea of laïcité is especially important in classrooms, which are seen as public, secular spaces where national identity is transmitted. This has created many problems with the recent increase in immigrants to France from traditionally Muslim North African countries, as demonstrated by the controversial headscarf ban in 2004. This thesis further examines these tensions in analyzing the Charte de Laïcité, issued by the government to be posted in all French public schools in …
Do Sports And Public Relations Make A Winning Combination For Schools? - How Public Relations Is Utilized In The Ole Miss Athletics Department And That Of Four Other Universities, Lauren Mcmillin
Honors Theses
This thesis covers several areas of investigation. A majority of the information came from staff members in the Ole Miss Athletics Department and the Ole Miss Athletics Foundation, including information from my own experiences working with both organizations. In researching other schools, I reached out to colleagues associated with the four other universities that I examined, interviewing them on different subject matters. Additional information was found in textbooks and online articles. From my research, I was able to discover the various methods that schools use to promote athletics programs. By employing the areas of public and media relations, marketing, social …