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Articles 1 - 2 of 2
Full-Text Articles in Communication
Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo
Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo
Dissertations, Masters Theses, Capstones, and Culminating Projects
Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.
This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …
Facilitating Effective Communication Between First Responders And Older Adults During Fall Incidents: An Educational Intervention, Krystin M. Beeman, Erica L. Berger, Isabel A. Cabezas, Nicole M. Mathews
Facilitating Effective Communication Between First Responders And Older Adults During Fall Incidents: An Educational Intervention, Krystin M. Beeman, Erica L. Berger, Isabel A. Cabezas, Nicole M. Mathews
Dissertations, Masters Theses, Capstones, and Culminating Projects
PURPOSE. The purpose of this project was to provide first responders with communication strategies for older adults that may help when responding to fall- related calls. General information was also provided to First Responders on working with older adults with a focus on the aging process, fall risk factors, and communications strategies.
METHODS. A series of educational sessions to first responders at a local fire district were developed and presented by occupational therapy students. Materials were developed by presenters from evidence-based resources and tailored to the target population. Each presentation focused on statistics about older adults, the aging process, fall …